Product Review: Bud Light’s Bud-E Fridge


The most difficult part of ushering the new Bud-E Fridge into my life was fitting it into my car. Once that was sorted, the smoothness took hold. The Bud-E Fridge will gently force your life to conform around your love of Bud Light.

This month, Bud Light launched the ultimate in smart technology innovation: the Bud-E Fridge. It’s a first-of-its-kind home smart refrigerator that enables you to view real-time information from your fridge via your phone, no matter where you are.

Developed from the ground up by Bud Light, the Bud-E Fridge provides you with real time updates – including the number of Bud Lights in your fridge, temperature and even when your favorite sports teams’ games are approaching – to make sure you never run out of Bud Light.

Read the full review.


Dare To Be Different And Suck Back A Sapporo


After three days of drinking Bud Light exclusively at Whatever, USA, I needed to re-calibrate.

What did I reach for in an attempt to regain homeostasis, aka the stability of the human body’s internal environment in response to changes in external conditions? A tall, silver, frosty can of Sapporo, the #1 Asian beer in the U.S. Think of it as the Yao Ming of beers.

Did I say Asian? I meant “awesome,” as in open up and say ahh-some. Because if you’re like me, the term “Asian beer” made me think back to gross nights consuming my weight in sake. Is there even any beer in Asia? There sure is.

Though it is technically an Asian beer, it was actually brewed by a German-trained brewer and founded in Sapporo, Japan in 1876. It made its first appearance in America in 1964, and Sapporo USA, Inc. was founded in 1984.

But who cares about the history? All you want to know is what it tastes like.

There are three kinds; Sapporo Premium, Sapporo Reserve and Sapporo Premium Light. I engorged my senses in the Premium.

Though Sapporo is technically a lager, it tastes more stout than that – at first. But what’s weird/cool/amazing, is that the aftertaste is somehow light and smooth.

The word “crisp” definitely rolled through my mind as I enjoyed my Sapporo out of its iconic silver can. There is also a hint of citrus, which may explain the bright and clear yellow color. A mix of bitterness, but with a slight sweetness is what I experienced in each mouthful.

The silver can, combined with the shape, is awesome and makes you want to drink it. Here’s the can in action:

Step away from the domestics and treat yourself to a Sapporo on game day – the NFL, the NBA or the most demanding game of all, the game of life.

For more information about Sapporo Beer, visit the website.


BSB on Location in NYC with Bud Light Mayor of Whatever!


Last week, we were invited to the Aspen Social Club just off of Times Square in downtown New York City for a meet and greet, and grope, with Bud Light and the Mayor of Whatever, USA.

The Mayor was exactly who you think he would be. Easy to talk to, free wheeling, and he doesn’t get all weird if you get a little handsy. If a Mayor is a reflection of the people that comprise his city, then Whatever, USA will be a straight up bro-down.

In this video, the Mayor talks about a few “Mayoral” things, like when he answers his “Dude Phone” and when he answers his “Mayor Phone.”

To read the full article, click here. 


Stuck In A Rut? Try The New Corona App

The Corona “Rut Buster” App allows users to create, customize and share a video montage with their Facebook friends who may need a little encouragement to bust out of their monotonous routines, open a Corona Light and start having some fun.

Upon receiving a “Rut Alert!” on their Facebook wall, the recipient can choose to “bust their rut” by selecting the post and revealing their personalized “Rut Buster” video. The recipient can then choose to create a response video or “bust out” another friend in his or her network.

Check it out here.


Budweiser Launches “Track Your Bud”

Starting today, if you have a Budweiser in your hand, you can see where, how and who was responsible for brewing that very beer. It’s possible through a new national Anheuser-Busch digital program called “Track Your Bud,” which allows consumers to trace the origins of a bottle of Bud from the farm to the brewery to their hands and meet the Brewmaster responsible for it.

By using their smartphones to scan the QR codes on Budweiser packaging, downloading the free “Track Your Bud” app, or visiting, adult beer lovers can learn all there is to know about the Bud in their hands and get a behind-the-scenes look at all facets of the beer-making process, such as where their beer’s hops and barley came from, the exact brewery where it was made, and the process that created the Budweiser they’re about to enjoy.

Wouldn’t it be nice if they could do the same thing with your new “Special Lady”??


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