A chat with Nelly at Super Bowl XLIX for Bud Light’s #HouseOfWhatever
We spoke to Nelly at Bud Light’s House of Whatever in Phoenix, Arizona about his career, the (endless) rise of Taylor Swift, and how he does his best work on the toilet, while some light jazz played in the background.
Here are a few highlights.
On “Country Grammar” and the line, “Get a room in Trump Tower just to hit for three hours/kick the bitch up put the room ’cause she used the word ‘Ours'”:
“It came from real life. It was cool. But you’re talking about lines that were said in 2002. I was a young, thriving Nelly. Hopefully, when you get in this game, you build your own type of fan base and actually have fans that appreciate what you do and grow with you. It’s funny, because it’s a double-edged sword. You hear so many people say, ‘I wish you would do another album like Country Grammar.’ And I say, ‘You were in school when Country Grammar came out, right. You can’t get that feeling back. The reason Country Grammar meant something to you is because you were in school at that time. It was the buddies that were around you, the moment for you. It was your theme music to what you were going through in that life.’ You can’t make that. You don’t think Michael would love to make another Thriller? You think he wasn’t tryin‘? You can’t, because it was that moment. It was music that was unheard at that time. And you can never get all of those elements back again.”
On making new music:
“I don’t chase [past success]; I just make music. Music is creativity, it’s a career. You up, you down, you up, you down… You can’t have a career without an up and down. Nobody is consistently up. Well, probably Taylor Swift. Taylor Swift is probably the only one I see that is like, ‘Yo, she’s just gonna keep going (up), huh? Just gonna keep fuckin’ goin’.”
On when he’s the most creative:
“Songs pop up at the weirdest moments. You can be in a hotel, sittin’ in a room, being in a club, bein’ on the shitter. That’s my office. I can think, I’ve got the phone on the wall, set the laptop up on the dirty clothes hamper; I feel my freest.”
On what motivates him:
“I don’t do that anymore. When people are like, ‘Yo, what do you want to do?’ It’s not about that no more for me. Succeeding is not what drives you. I think what drives you is knowing where you don’t want to be – I know where I don’t want to be. That’s the motivation to keep going. Because as long as I keep going, I’m not gonna be there. Because to say what I want to do, I’ve accomplished so much and I’m steady going, I just don’t know, I just keep it movin’. But I know one thing that never changes; It’s where you don’t wanna be.”
On what makes Nelly, “Nelly”:
“It was everything. When you get counted out so many times, you look for a sense of, ‘Where am I going to channel and put this energy that I have to succeed?’ Some kids take it and take it the wrong way. Some kids work hard, they study, they go to school, they graduate and become something. Some kids do it through sports. But again, being a product of who you are, it can be a fuel. Sometimes, too much fuel can blow you up. But majority of that time, if you take that fuel and use it right, you can go to the moon.”
“You’re not content. If you’re content, you’ve already started the giving up process. This is a game of creativity, being competitive, it’s a ‘dog eat’ and I love it.”
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Posted in: Lifestyle, Shop Talk
Tags: Bud Light, Bud Light Super Bowl, Bud Light Super Bowl Ad, Country Grammar, E.I. Nelly, Nelly, UpForWhatever, Whatever USA
Enter contest to attend Bud Light’s House of Whatever Super Bowl XLIX party
Unlike most Super Bowl parties in Arizona, you can’t buy tickets to Bud Light House of Whatever. Instead, you have to prove yourself!
The Bud Light House of Whatever is a three-day event featuring unforgettable parties, amazing concerts and unique activities, much like this summer’s epic Whatever, USA that we were fortunate to attend.
So, how can you attend? As seen on Bud Light’s Instagram, Bud Light is inviting beer drinkers 21+ who are “Up for Whatever” to audition for the chance to take part in the experience.
Now through Monday, January 19, create a 15-second video demonstrating how you would live out a phrase presented on a Bud Light “Up For Whatever” bottle. Post it on Instagram and tag it @BudLight and #UpForWhatever for the chance to be invited to Bud Light House of Whatever for an incredible weekend featuring three days of parties, concerts and unique activities.
For more information click here.
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Posted in: Lifestyle, Shop Talk
Tags: Bud Light, contests, NFL, super bowl, Whatever, Whatever USA
Dare To Be Different And Suck Back A Sapporo
After three days of drinking Bud Light exclusively at Whatever, USA, I needed to re-calibrate.
What did I reach for in an attempt to regain homeostasis, aka the stability of the human body’s internal environment in response to changes in external conditions? A tall, silver, frosty can of Sapporo, the #1 Asian beer in the U.S. Think of it as the Yao Ming of beers.
Did I say Asian? I meant “awesome,” as in open up and say ahh-some. Because if you’re like me, the term “Asian beer” made me think back to gross nights consuming my weight in sake. Is there even any beer in Asia? There sure is.
Though it is technically an Asian beer, it was actually brewed by a German-trained brewer and founded in Sapporo, Japan in 1876. It made its first appearance in America in 1964, and Sapporo USA, Inc. was founded in 1984.
But who cares about the history? All you want to know is what it tastes like.
There are three kinds; Sapporo Premium, Sapporo Reserve and Sapporo Premium Light. I engorged my senses in the Premium.
Though Sapporo is technically a lager, it tastes more stout than that – at first. But what’s weird/cool/amazing, is that the aftertaste is somehow light and smooth.
The word “crisp” definitely rolled through my mind as I enjoyed my Sapporo out of its iconic silver can. There is also a hint of citrus, which may explain the bright and clear yellow color. A mix of bitterness, but with a slight sweetness is what I experienced in each mouthful.
The silver can, combined with the shape, is awesome and makes you want to drink it. Here’s the can in action:
Step away from the domestics and treat yourself to a Sapporo on game day – the NFL, the NBA or the most demanding game of all, the game of life.
For more information about Sapporo Beer, visit the website.
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Posted in: Shop Talk
Tags: Asian beer, beer, Sapporo, Sapporo Beer, Whatever USA
Bullz-Eye heads to Whatever, USA with Bud Light
When I received my invitation to Whatever, USA, the first thought that went through my mind was, “How many children will be conceived as a result of this Bud Light promotion?” And then, “Would there be some inherent shame in that?”
I can tell you with absolute certainty that if you’re reading this 20 years from now, Google searching your true lineage, there is NOTHING you have to be embarrassed about. Bud Light wanted to create the ultimate party weekend and they absolutely nailed it.
At one point during the three days I spent in Whatever, USA, my body composition was roughly 87% Bud Light. But it wasn’t just the endless, literally endless, supply of Bud Light, or the fact that Bud Light was being foisted upon you at every turn, that made Whatever, USA so great. It was the onslaught of once-in-a-lifetime events piled on top of each other, sandwiched between meeting great people from all over the world with one common denominator: being #UpForWhatever.
Kill some time at work or just escape from reality and check out the blow-by-blow recap of each of the three days, Bullz-Eye style.
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Posted in: Lifestyle, Shop Talk
Tags: ?uestlove, Bud Light, Cassadee Pope, Crested Butte, DJ Jerzy, Lil Jon, USA, Vanilla Ice, Whatever, Whatever USA