Tag: beer (Page 2 of 2)

Bullz-Eye offers an overview of beer styles

Beer 101: Beer Styles

The latest installment of Bullz-Eye’s ‘Beer 101‘ series is up, giving us a look at the different beer styles available around the world. It is an admittedly cursory glance, as there are literally hundreds of styles and variations out there, but it gives you a sense of just how much different beer is in the world.

Here’s a quick look at the section on ales:

Pale Ale – This is the beer known as a ‘bitter’ or ‘English bitter.’ It’s brewed with pale barley malt, typically a low- to mid-gravity brew with a highly complex finish. The flavor in pale ale is often heavily defined by the malt, and the best pale ales use the very best English or European malts. American malts are fine for lighter lager beers that are less about flavor and more about mouthfeel, but if you want some real character, you need better malt. Pale ales also have a bright aroma, thanks to the low-alpha hops added at the end of the brewing process. Low-alpha hops can be added in large quantities to impart some flavor on the beer without adding too much bitterness to your brew. I realize almost everything I’ve said here has been contradictory, so I’ll just say this: pale ales are all about balance.

Abbey/Trappist Ale – I group abbey ale and Trappist ale together because the brewing process and end product is nearly identical, the difference being that Trappist beers are brewed in Trappist monasteries by Trappist monks. This style of beer is top-fermented and often sweet and high in alcohol content. Some of the sweetness comes from the spices or candy sugar you can typically find in this style, and the rest comes from the alcohol. Perhaps the most prominent abbey ale is AB In-Bev’s Leffe, an amber-colored ale with a supersweet finish. Among the Trappist ales are Orval, Koningshoeven, Westvleteren, and of course, Chimay.

For more beer styles, check out the Beer 101: Beer Styles article at the Bullz-Eye blog. You can also find the latest beer news and reviews at the Bullz-Eye Beer section.

A-B InBev release iLoveBeer iPhone app for free

A-B InBev is known the world over for high profile brands like Budweiser and Stella Artois, but a lot of people don’t realize the true breadth of the brand. The company hopes to change that with the introduction of the iLoveBeer app, a free iPhone app aimed at educating consumers about the A-B InBev family of beers.

We gave the app full coverage over on the Bullz-Eye Blog. Here’s a quick excerpt:

In order to help its customers branch out a bit, A-B InBev put together a free iPhone app called iLoveBeer (iTunes Link). The app is supposed to promote zythology, the study and appreciation of beer, by helping consumers find new beers to try, offering meal pairings, and providing detailed descriptions of proper pouring procedure for several of the brands. While none of these features – with the exception of the pouring instructions – are particularly detailed, I think getting these ideas into the hands of American consumers can only help improve the national beer experience. Most beer drinkers still think their decision is simply between Bud or Bud Light and MGD or Miller Lite. iLoveBeer aims to put more options in front of the consumer and to remind people that beer can provide a sophisticated dining experience that would turn up the noses of the wine snobs in our lives. Also, who’s to say that the guy who tries a Michelob Porter won’t love the style and start to branch out and try a Fuller’s London Porter or a Bell’s Expedition Stout.

For full coverage of the iLoveBeer app, head over to the Bullz-Eye Blog.

Retro barbershops make a comeback in NYC

The new old school.NYC’s newest retro barbershops offer much more than 1950’s chairs. The return of the old school barbershop has caught on in America’s coolest city. Some of the fuel behind the trend could be the hit cable series “Mad Men” but it appears to be more than that. How else can you explain barbershop chairs with built in ashtrays, beer and full bars! Now that’s “Old School.”

The New York Post recently ran a story about the new, old barbershops. From the article:

Threatened with extinction in the late ’60s and ’70s by men growing lengthy locks and bushy beards and in the ’80s by the rise of unisex bargain salons (Supercuts, anyone?), old-school barbershops are making a comeback.

“It’s definitely a trend,” says Adrian Wood, owner of one of the city’s oldest barbershops, Paul Molé on the Upper East Side. “Because of the conservatism of the economic times we’re in today, men want to be men again — they want to go to a barbershop to look like a man and act like a man. That’s what it’s all about.”

Music to my ears. It’s a great thing to hear barbershop’s returning to more than just a place for a haircut.

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