A-B InBev is known the world over for high profile brands like Budweiser and Stella Artois, but a lot of people don’t realize the true breadth of the brand. The company hopes to change that with the introduction of the iLoveBeer app, a free iPhone app aimed at educating consumers about the A-B InBev family of beers.
We gave the app full coverage over on the Bullz-Eye Blog. Here’s a quick excerpt:
In order to help its customers branch out a bit, A-B InBev put together a free iPhone app called iLoveBeer (iTunes Link). The app is supposed to promote zythology, the study and appreciation of beer, by helping consumers find new beers to try, offering meal pairings, and providing detailed descriptions of proper pouring procedure for several of the brands. While none of these features – with the exception of the pouring instructions – are particularly detailed, I think getting these ideas into the hands of American consumers can only help improve the national beer experience. Most beer drinkers still think their decision is simply between Bud or Bud Light and MGD or Miller Lite. iLoveBeer aims to put more options in front of the consumer and to remind people that beer can provide a sophisticated dining experience that would turn up the noses of the wine snobs in our lives. Also, who’s to say that the guy who tries a Michelob Porter won’t love the style and start to branch out and try a Fuller’s London Porter or a Bell’s Expedition Stout.
For full coverage of the iLoveBeer app, head over to the Bullz-Eye Blog.
