NASCAR driver Cole Whitt will pilot the Premium Motorsports No. 98 in the 2016 season with ongoing support from Speed Stick. We spent the weekend with Cole and the Speed Stick team at last year’s Talladega 500, and again at the Brickyard 500 in Indianapolis where Cole explained what a day in the life of a NASCAR driver is like.

“I’m really excited and grateful for the opportunity to go racing with Premium Motorsports and continue my relationship with Speed Stick,” Whitt said.

Speed Stick® is also on board to support Whitt this NASCAR season. “Cole Whitt continues to embody the traits that we champion at Speed Stick®,” said Bill Van de Graaf, Vice President and General Manager, U.S. Personal Care, Colgate-Palmolive.

“In the last two years, he has impressed fans, teammates and adversaries by continuously stepping up in high-pressure situations. Achieving dreams takes courage when it counts and the Speed Stick® brand is excited to be at Cole’s side as he reaches for new heights.”

Known for its line of high-performing antiperspirants and deodorants, Speed Stick® previously sponsored Cole during his rookie and sophomore years and connected with fans by documenting the driver’s first race at the Daytona 500 through a unique, online video series.