Still think it’s considered “questionable” for a man to care about the way his skin looks and feels? Venture out of your cave, man- it’s a new world. While there was definitely an era when it wasn’t considered “macho”, times have changed.

50% of all men’s grooming product purchases are now actually made by the men who use them, compared to 10 years ago when that number was roughly half. “If anything went beyond Old Spice, or if it got too poofy, you would kind of be laughed at. Now, there are so many products.”