There’s just something about a great beard that gets both the ladies, and fellow dudes, heads to turn. Jack Passion, who plays a large role in the men’s grooming documentary Mansome, explains it rather eloquently here.

Passion, considered by many to be America’s greatest “beardsman”, is the only American to ever win first place at the German Beard and Moustache Championships. He is also a multiple world champion in the “Natural Full Beard” category. Passion asserts in the film that a man’s natural state is to be bearded, and therefore should be embraced.

If you haven’t seen Mansome, you should.