The video was created by Heineken, who gave a few lucky strangers the chance to brave the crowd and belt their favorite holiday carol in front of thousands of strangers. Heineken invited unsuspecting New Yorkers for an evening of Carol Karaoke at Karaoke Boho in the NYC’s West Village– as long as they promised to sing one carol. Those who decided in a matter of seconds to keep singing were broadcasted in well-known public places, including a Jumbotron at an NBA game, on the TV of every NYC taxi for a week, and on a famed Times Square billboard.
Would you or wouldn’t you jingle bell rock for a crowd of thousands? What would you do? Open your world and share your thoughts with #CarolKaraoke
