HOLLYWOOD - NOVEMBER 21:  CNN's Anderson Cooper attends the 2009 CNN Heroes Awards held at The Kodak Theatre on November 21, 2009  in Hollywood, California.  (Photo by Jason Merritt/Getty Images)

Anderson Cooper is one of the most enigmatic figures in entertainment today, and it’s not just because he’s a Vanderbilt. That gray hair makes him one of the most recognizable faces on the planet, a trait that Cooper might change if a company called “Rise-N-Shine” gets its way.

The company makes a product called Go Away Gray, a pill that aims to put color back into your hair. Rise-N-Shine offered Cooper one million dollars to use the product for 60 days.

“We feel like Anderson Cooper is a really visible and well-respected figure and thought he would be a great spokesperson for the product and the company.” said Cathy Beggan, who developed the product “and it doesn’t hurt that he’s a handsome gentleman.” No, Cathy, that doesn’t hurt at all.