Just when you think you’ve seen or heard of every angle to pitch a so-called energy drink, you hear another one. “Drink this to enlarge your wiener.” “Drink this to make women want you.” “Drink this to be (insert celebrity here).” But here’s a new one: “Drinking a can of Celsius will actually burn calories, just by drinking it.”
“Yeah right,” I thought. I grew up in the Tony Little and Body by Jake (or Body by “Joke,” as a former boss in the fitness industry used to say) era of amazing fitness products that showed results within milliseconds of actually using them.
