Finbar McFall certainly has one of the world’s more interesting names, but it suits his job as VP of marketing for Land Rover North America. Our publisher, Gerardo Orlando, had the opportunity in late May to speak with McFall about this iconic luxury brand, and ask about the challenges Land Rover and other car companies have faced over the past two years with the economic crisis.
Fortunately, people are buying cars again, and that’s great for Land Rover, the other car companies and the overall economy as well. If you’re thinking about a luxury vehicle or a rugged larger vehicle, check out the interview and hear from Finbar why a Land Rover or a Range Rover might be your best option.
Here’s a little excerpt:
BE: I guess I’ll finish then with how have things changed at the company now that you’re under Tata as opposed to Ford?
FM: Well you know from our perspective, our objectives, you know we’re here to sell cars and be profitable, that’s just the same. Under the ownership of Tata we have great support to go and get done what we need to do in this market. So it’s down to us whether we succeed or fail. You know we’ve got a great team here, very motivated, we all love working for the brand. So that’s just the same Gerardo, our mission to go out there and you know, from a marketing perspective increase awareness and desirability of our brands and our products, that’s the same. So we get our heads down and we’re getting the job done every day.
As always, you can find our latest auto news and reviews at the Bullz-Eye Cars channel.
