Lipton has teamed up with Aussie YouTube star Adrian Van Oyen to get the word out about their new refreshing ice tea beverage, Lipton Ice Tea Sparkling. Adrian takes to the streets to employ the most overused marketing clichés to market his own personal soda (AVO), in an attempt to demonstrate what works and what doesn’t in soft drink promotion. This is the first video Introducing The Lipton Ice Tea Sparkling Really Really Ridiculously Refreshingly Refreshing Project, so keep an eye out for more shenanigans from Adrian.
