The numbers are in. And Korean men love their skin even more than Americans do. In 2010, Korean men spent 425.7 billion “won” on skincare products which was the most in the world and followed by China, Japan and the USA.

High ranking Korean politicians have also responded to the booming trend by making improvements of their own that are really funny to read about and visualize.

My favorite?

“Rep. Hong Joon-pyo became a target of gossip for his tattooed eyebrows several months ago.”