There is no bigger show in the auto industry than the North American International Auto Show, a show Bullz-Eye got to attend this year, courtesy of Chrysler. The highlight of the show was definitely the unveiling of the Chrysler 300C, but as one of our staff learned, Chrysler had quite a bit to show off. Just a couple years ago, the world doubted Chrysler could ever make a comeback, but under Fiat’s oversight, the brand is poised to take charge of the large-car market.

He wrote about his experience over at Bullz-Eye.com. Here’s a snippet of what he had to say:

Chrysler came out swinging with the all new 2011 Chrysler 300 and made a statement: not only is Chrysler coming back but Chrysler intends to lead the charge in the large car segment. Some of the features in the Chrysler 300 that stand out to us are the new ultra-rigid structural design, E-segment architecture with redesigned front- and rear-suspension geometry delivering world-class handling, an innovative AWD system that seamlessly transitions between rear-wheel drive (RWD) and AWD with no driver intervention, world class quality, and “State-of-the-art Connectivity with Segment’s Largest Touchscreen Infotainment Center.” I had a chance to meet CEO Sergio Marchionne on January 10, which was the first day of the show, and he appeared to be focused, a sense of determination that was shared by the other Chrysler and Fiat representatives who were available at the show. Chrysler truly needed a partner like Fiat and a CEO like Marchionne, both of which are all-in when it comes to the future success of this American icon!

For his full impressions from the event, including photo galleries and the unveiling of the 300C, head over to our 2011 NAIAS writeup at Bullz-Eye.com.