Starting today, if you have a Budweiser in your hand, you can see where, how and who was responsible for brewing that very beer. It’s possible through a new national Anheuser-Busch digital program called “Track Your Bud,” which allows consumers to trace the origins of a bottle of Bud from the farm to the brewery to their hands and meet the Brewmaster responsible for it.

By using their smartphones to scan the QR codes on Budweiser packaging, downloading the free “Track Your Bud” app, or visiting www.trackyourbud.com, adult beer lovers can learn all there is to know about the Bud in their hands and get a behind-the-scenes look at all facets of the beer-making process, such as where their beer’s hops and barley came from, the exact brewery where it was made, and the process that created the Budweiser they’re about to enjoy.

Wouldn’t it be nice if they could do the same thing with your new “Special Lady”??