There’s just something about a great beard that gets both the ladies, and fellow dudes, heads to turn. Jack Passion, who plays a large role in the men’s grooming documentary Mansome, explains it rather eloquently here.

Passion, considered by many to be America’s greatest “beardsman”, is the only American to ever win first place at the German Beard and Moustache Championships. He is also a multiple world champion in the “Natural Full Beard” category. Passion asserts in the film that a man’s natural state is to be bearded, and therefore should be embraced.

If you haven’t seen Mansome, you should.

“You try to look good to meet a woman. Or, you try to look good so the woman doesn’t run away.”

Morgan Spurlock, the director of the hit documentary “Super Size Me” has a new documentary coming out called “Mansome”, which takes a humorous look at the recent boom in popularity of men’s grooming.

“Men do crazy things for women, to get them and to keep them,” he said. “If all women were like, I want to have sex with a big, hairy Neanderthal, next thing you know one of the most popular products would be stuff that grows hair on your back and forearms.”