In baseball in a critical situation, sometimes you need to put in a pinch hitter to change the flow and momentum of a game. Say you’re the Red Sox in the late 80’s and you’re down by a run in the ninth with men on second and third with two outs. Jody Reed enters the game and promptly slaps a pitch off the Green Monster for a double, scoring two runs, giving the BoSox the lead. The Axe Fixers line is like a young Jody Reed, leading the AL in doubles in 1990, completely changing the game.

The Axe Fixers line is a collection of shower gels and deodorant body sprays that are “designed to help guys revitalize the senses to fix their mind and change the game.”

Check it out here.