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	<title>Durantula &#8211; BarberShopBlog.com</title>
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		<title>Gatorade’s New &#8220;Fixation&#8221; Ad Featuring Kevin Durant and Dwyane Wade Released</title>
		<link>https://www.barbershopblog.com/2013/03/28/gatorades-new-fixation-ad-featuring-kevin-durant-and-dwyane-wade-released/</link>
		
		<dc:creator><![CDATA[Paul Eide]]></dc:creator>
		<pubDate>Thu, 28 Mar 2013 15:16:47 +0000</pubDate>
				<category><![CDATA[New Trends]]></category>
		<category><![CDATA[D Wade]]></category>
		<category><![CDATA[Durantula]]></category>
		<category><![CDATA[Dwyane Wade]]></category>
		<category><![CDATA[Gatorade]]></category>
		<category><![CDATA[Gatorade’s Fixation]]></category>
		<category><![CDATA[Kevin Durant]]></category>
		<category><![CDATA[Miami Heat]]></category>
		<category><![CDATA[OKC Thunder]]></category>
		<category><![CDATA[Oklahoma City Thunder]]></category>
		<category><![CDATA[Paul Eide]]></category>
		<guid isPermaLink="false">https://www.barbershopblog.com/?p=1716</guid>

					<description><![CDATA[In this Gatorade spot for it&#8217;s new product &#8220;Fixation&#8221;, Kevin Durant dreams that Dwyane Wade is swatting him at the rim in a tense situation, while across the country, D Wade is dreaming that &#8220;Durantula&#8221; is dunking on him in the exact same scenario. So was it even a dream? And, is it possible that [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" fetchpriority="high" class="aligncenter" id="irc_mi" alt="" src="http://b.vimeocdn.com/ts/432/873/432873916_640.jpg" width="447" height="251" /></p>
<p>In this Gatorade spot for it&#8217;s new product &#8220;Fixation&#8221;, Kevin Durant dreams that Dwyane Wade is swatting him at the rim in a tense situation, while across the country, D Wade is dreaming that &#8220;Durantula&#8221; is dunking on him in the exact same scenario.</p>
<p><iframe src="http://www.youtube.com/embed/kE1H31FmHV4?rel=0" height="317" width="422" allowfullscreen="" frameborder="0"></iframe></p>
<p>So was it <em>even</em> a dream? And, is it possible that both scenarios actually took place, in a parallel reality where OKC beat the Heat in the 2012 NBA Finals and the Thunder are coming off of a loss to the Bulls, completing the second longest winning streak in NBA history?</p>
<p>In either reality, Gatorade&#8217;s &#8220;Fixation&#8221; is available for consumption, <a title="Fixate" href="http://www.gatorade.com/default.aspx#gseries?s=gseries" target="_blank">check it out here</a>.</p>
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