There’s only so much we can control. And one of those things we have no control over is whether or not we develop a receding hairline or a bald spot.

But what we can control is how we handle it. That means saying no to the comb over like Bill Murray in “Kingpin” or wearing an endless array of hats to cover our ongoing hair loss.

Rock that shit like Jason Statham or Bruce Willis and own it; don’t hide from it.

It is what it is and if you’re comfortable in yourself, the ladies will respond, bald spot or no.

They always do.

So, you really thought you nailed it out of the park on Valentine’s Day, huh friend? Well think again. Unless you are actually Bruce Willis you failed. It isn’t just a matter of opinion either, it’s raw scientific fact.

A recent Valentine’s Day survey commissioned by IMAX® Corporation (NYSE:IMAX; TSX:IMX) revealed that – of U.S. adults who would spend Valentine’s Day with a star whose movie is opening that day (Bruce Willis, Josh Duhamel or Jack O’Connell) – 68 percent would spend the evening with Bruce Willis, star of the upcoming action film A Good Day to Die Hard.

The survey, conducted online by Harris Interactive among more than 2,000 U.S. adults (18+) in February 2013, asked participants which of the following movie stars who have major movies coming out this Valentine’s Day they would most want to spend the evening with: Bruce Willis (A Good Day to Die Hard), Josh Duhamel (Safe Haven) or Jack O’Connell (Beautiful Creatures).

Additional findings showed:

· Men are more likely to choose Bruce Willis than woman (85 percent vs. 54 percent)

· Women are more likely to choose Josh Duhamel than men (40 percent vs. 13 percent)

And even if you ARE Bruce Willis, you failed too, because at this point, your woman is tired of you and your rugged sexiness. Guys, you just can’t win.

Unless you have a 10 inch wiener made of chocolate that sprays money and hate sports, you’ve got no shot.