NASCAR driver Cole Whitt will pilot the Premium Motorsports No. 98 in the 2016 season with ongoing support from Speed Stick. We spent the weekend with Cole and the Speed Stick team at last year’s Talladega 500, and again at the Brickyard 500 in Indianapolis where Cole explained what a day in the life of a NASCAR driver is like.
“I’m really excited and grateful for the opportunity to go racing with Premium Motorsports and continue my relationship with Speed Stick,” Whitt said.
Speed Stick® is also on board to support Whitt this NASCAR season. “Cole Whitt continues to embody the traits that we champion at Speed Stick®,” said Bill Van de Graaf, Vice President and General Manager, U.S. Personal Care, Colgate-Palmolive.
“In the last two years, he has impressed fans, teammates and adversaries by continuously stepping up in high-pressure situations. Achieving dreams takes courage when it counts and the Speed Stick® brand is excited to be at Cole’s side as he reaches for new heights.”
Known for its line of high-performing antiperspirants and deodorants, Speed Stick® previously sponsored Cole during his rookie and sophomore years and connected with fans by documenting the driver’s first race at the Daytona 500 through a unique, online video series.
The best things in NASCAR thrive under pressure. Whether it’s the engine, pit crew or driver, it’s a game of constant pressure, a game of endurance that lasts from February to November. And the team that handles it the best wins the Sprint Cup. With two races left, the intensity is nearing it’s crescendo, but the gameplan remains the same.
“The biggest thing as the driver is that you’re kind of the quarterback of this team. All these guys feed off of me. So however my mentality is, whatever my level of encouragement or excitement, feeds the team,” said 24-year old Speed Stick driver Cole Whitt about his routine entering the final races of the season. “They already know the odds are stacked against them, they all know what’s going on. But each day is a new day and you build on it and just try to be the best that you can at the end.”
The demands placed on a NASCAR driver throughout the season are intense. The idea that drivers get to the track, turn left for three hours and then resume their day-to-day life is false.
“After a race, you recover the rest of Sunday. You only get three days at home a week. Then you rest on Monday and try to tax your body with workouts Tuesday and Wednesday, travel again on Thursday – we’re constantly travelling or moving.”
Confidence opens doors that nothing else can. But confidence can also be misplaced. How do you know if the shirt you’re wearing is completely ridiculous until you actually wear it outside the house? Thanks to Speed Stick, at least I had confidence in my underarm scent.
But confidence was definitely not lacking for driver Cole Whitt. Even though Front Row Motorsports is at a distinct disadvantage, operating on one-eighth the budget of its competitors and Whitt’s highest previous finishing position this season a modest 22nd, Whitt was ready.
A Top 20 finish at Talladega would’ve meant a lot, as Cole explains in our interview below, shot immediately before the race. But Whitt was able to #DefyTheDoubt and lead the entire field with under 40 laps remaining en route to his best performance this season. Speed Stick is all about giving you confidence for the moment you shut down the naysayers, as Whitt did finishing a career-best 13th in the race.
I got a little excited during my interview, and it isn’t completely my fault – there’s so much energy at a NASCAR race, it permeates the grounds and is as real as the guy with the Dale Jr. shirt on next to you.
Going on a first date with a chick can be nerve racking, especially when the first date materializes on a whim at the prompting of your prospective lady, out of the blue. You’re not going to say no because your schedule is a little tight, are you? Shit no you’re not. You’ve been working this angle for some time now and the time is right.
So, after several sets of push-ups over a limited span of time to pump up my upper body prior to our meeting, I needed something else to really put me over the top; a secret weapon if you will. And I don’t mean an Ed Hardy shirt.
It was at this moment that I unsheathed my potential partner in grime: Speed Stick Power.
When tension rose like a cresting wave at high tide, then crashed upon the shore penetrating the sandy coast and punishing it into submission, I was dry.
The new Speed Stick Power antiperspirant and deodorant series helps keep guys feeling fresh and all-day dry. With a premium, modern look, the line delivers trusted protection for maximum confidence and combines 24-hour protection with four masculine scents – Fresh, Energy Surge, Ultimate Sport and Unscented – and is now available in major stores nationwide.
To help get the word out about Speed Stick’s newest line, Barbershop Blog is giving one lucky winner a year supply (6 sticks) of the new Speed Stick Power. Click here to enter for your chance to win, and then be sure to follow us on Twitter for updates and news about other giveaways.
CONTEST ENDS: October 31st