For its latest campaign, Schick has taken a direct position against hipster douchebags. And I say it’s high time.
In recent years, the hipster population has exploded in the same way Ted Nugent says the deer population has, because there are no natural predators. Society has embraced these wayward idiots in tight pants with ironic tattoos, such as a flying toaster or a piece of pizza.
But now, Schick has positioned itself as a hipster predator. No, not this guy, but the thought of the original Predator hunting down hipster doofuses in major metropolitan areas the way he hunted down Danny Glover in Predator 2, does get me a little excited. Read the rest of this entry »
Today the latest X-MEN movie, “X-MEN: Days of Future Past”, will be released in theaters. Just like the X-MEN are famous for charting their own paths and tackling any challenge, Schick is challenging men to do the same by changing up their grooming routines.
Schick is giving guys who take the Schick Hydro Challenge the chance to unlock “X-MEN: Days of Future Past” content, and win prizes, while experiencing an amazing shave, or your money back.
The Schick Hydro Challenge works like this: try a Schick Hydro razor and if you don’t prefer it, you get your money back. Those who X-Cept the Challenge can receive a free exclusive X-MEN t-shirt with the purchase of any two X-MEN branded Schick products. Simply look for specifically-marked Schick razors at your local retailer for access to the exclusive mail-in offer.
For each game played, fans are entered into a sweepstakes to win various weekly prizes, including “X-MEN: Days if Future Past” movie merchandise and HD flat screen TV’s. One lucky player will win an X-MEN prize pack worth over $1,800.
Compared to several of Schick’s other offerings, I wasn’t very impressed with the Xtreme3 Fitstyle Refresh. I found it to be incredibly stiff, like Newt Gingrich at a Wham reunion concert, because it didn’t move with the contours of my face at all.
According to the packaging the razor came in, the Fitstyle Refresh is the “#1 flexible blade disposable razor.” But I wouldn’t agree it all; I don’t even think it’s the #1 disposable razor in its own family, sort of like Emilio Estevez. There is no way it is better than the Schick Xtreme3 (Martin Sheen) or the Schick Hydro 5 Power Select (Charlie Sheen).
Need a disposable razor for that endless holiday trip to visit your in-laws out of state? Check out the Schick Xtreme Eco 3.
The Schick Xtreme 3 Eco is a temporary/disposable razor, but it works with the effectiveness and feel of any full-time blade. Made from recycled plastic hangers and available in a four pack via packaging of 100% post-consumer recycled paper, the Xtreme 3 is light and straightforward.
I’m not going to screw around here, guys. The Schick Hydro 5 Power Select razor was the best razor I have ever used. I could seriously just end the review right there.
For me, the most sensitive area is where my mustache would be if I could grow one (if I were a man), i.e. the area right below my nose, above my upper lip. I anticipate this will be a painful exercise literally every time because it has been for about 15 years- the only way to numb the pain was to load up on high quality shaving cream (or whiskey) and have at it.
But with the Hydro 5, I glided over that area with absolutely no problem, and almost no friction- I couldn’t believe how well it worked. The combination of slight vibration of the razor with the ridiculous amount of “blade-age” left me with mouth agape in amazement.