I learned more about shaving from pro barber Woody Donahue in two hours than I had in 20-plus years of begrudgingly dragging a razor across my face. Donahue, the official Schick Hydro barber, set up shop at The Carlton Hotel in New York City and gave us the full treatment via hot towel shaves at a showcase event for the new Hydro5 and Edge Shave Gel.
Schick has made a concerted effort to be the most sensitive of razor companies. So sensitive, that in the past I have mused that the Hydro5 has all the sensitivity of a toddler petting a kitten on a pillow with a rainbow in the background, while listening to Richard Marx’s hit power ballad, “Hold Onto the Nights.”
If you’re like me prior to the event, you probably have no idea how great, and how necessary a full shave from a professional is. On top of being surprisingly relaxing (considering a dude has a razor at your jugular), a hot towel treatment at the start gently opens your pores and relaxes your skin.
Schick, Target and “Assassin’s Creed” teamed up a year ago for the release of “Black Flag,” and this year, they’ve added Edge Shave Gel to the party.
Available now are three limited edition “Assassin’s Creed: Unity” Edge Shave Gel cans, and each one includes exclusive access to downloadable content including swords, armor and more.
Here is the breakdown:
– Edge Sensitive Skin Shave Gel gives access to an exclusive downloadable sword, contains aloe, and helps prevent nicks, cuts and irritation.
– Edge Extra Moisturizing Shave Gel gives access to exclusive downloadable armor and has vitamin E and a blend of ingredients to leave your face hydrated and smooth.
– Edge Ultra Sensitive Shave Gel gives access to an exclusive downloadable Assassin’s Hood, contains colloidal oatmeal, and helps provide protection against razor burn.
Target stores will offer a complimentary $10 gift card to any customer purchasing both the “Assassin’s Creed: Unity” game and any “Assassin’s Creed: Unity” Limited Edition Edge Shave Gel can (excluding 2.75 oz). The promotion lasts until today, November 26th.
If you’ve never shaved with Edge or Schick, now is the perfect time to try them out. Read the full review of both.
For its latest campaign, Schick has taken a direct position against hipster douchebags. And I say it’s high time.
In recent years, the hipster population has exploded in the same way Ted Nugent says the deer population has, because there are no natural predators. Society has embraced these wayward idiots in tight pants with ironic tattoos, such as a flying toaster or a piece of pizza.
But now, Schick has positioned itself as a hipster predator. No, not this guy, but the thought of the original Predator hunting down hipster doofuses in major metropolitan areas the way he hunted down Danny Glover in Predator 2, does get me a little excited. Read the rest of this entry »
Today the latest X-MEN movie, “X-MEN: Days of Future Past”, will be released in theaters. Just like the X-MEN are famous for charting their own paths and tackling any challenge, Schick is challenging men to do the same by changing up their grooming routines.
Schick is giving guys who take the Schick Hydro Challenge the chance to unlock “X-MEN: Days of Future Past” content, and win prizes, while experiencing an amazing shave, or your money back.
The Schick Hydro Challenge works like this: try a Schick Hydro razor and if you don’t prefer it, you get your money back. Those who X-Cept the Challenge can receive a free exclusive X-MEN t-shirt with the purchase of any two X-MEN branded Schick products. Simply look for specifically-marked Schick razors at your local retailer for access to the exclusive mail-in offer.
For each game played, fans are entered into a sweepstakes to win various weekly prizes, including “X-MEN: Days if Future Past” movie merchandise and HD flat screen TV’s. One lucky player will win an X-MEN prize pack worth over $1,800.
Compared to several of Schick’s other offerings, I wasn’t very impressed with the Xtreme3 Fitstyle Refresh. I found it to be incredibly stiff, like Newt Gingrich at a Wham reunion concert, because it didn’t move with the contours of my face at all.
According to the packaging the razor came in, the Fitstyle Refresh is the “#1 flexible blade disposable razor.” But I wouldn’t agree it all; I don’t even think it’s the #1 disposable razor in its own family, sort of like Emilio Estevez. There is no way it is better than the Schick Xtreme3 (Martin Sheen) or the Schick Hydro 5 Power Select (Charlie Sheen).