Patriots linebacker Jerod Mayo and Old Spice working to end “overspraying epidemic”

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There’s a war going on that you may not even know about. We hear a lot about world events like missing Malaysian Airlines Flight 370, Syria and the Middle East. But one thing we don’t hear about is the overspraying epidemic that exists for 75% of guys.

Patriots All-Pro linebacker Jerod Mayo and Old Spice have teamed up to teach men how to scent responsibly and stop this epidemic the way Mayo stopped Ravens tight end Dennis Pitta in the 2013 AFC Championship.

“I’m actually on my way now to educate young guys at Boston University to teach them how to scent responsibly,” said Mayo, concern evident in his voice.

“They know how to drive responsibly, and do other things responsibly. It’s all about scenting responsibly in 2014. I’m very excited to help end the overspraying epidemic that’s happening now.”

One reason the problem has reached epidemic levels is ignorance; 68% of guys admit that no one had ever showed them how to apply body spray properly.

The first step is acceptance — realizing that you have an overspraying problem and then taking the necessary steps to move forward.

Mayo, Captain of the Patriots defense, is here to call out your defensive spray audible.

“There’s some rules you have to abide by. First off, it starts with a shower. You have to take a shower with your Old Spice gel. That helps gets the pores open so you can put on the Old Spice Refresh Body Spray. But the thing about Refresh is that you don’t need too much of it.”

Read the full interview here.

  

Old Spice “Get Shaved in the Face” Electric Shavers & Trimmers

Old Spice Get Shaved In The Face

Old Spice has introduced its new lineup of Old Spice Electric Shavers and Trimmers powered by Braun, along with a new digital advertisement – “Get Shaved in the Face” – with actor (“Brooklyn Nine-Nine”) and Old Spice Guy, Terry Crews. And, the timing couldn’t be more perfect! 

 
Reasons to “Get Shaved In the Face” with new Old Spice Electric Shavers and Trimmers:
  • Old Spice Guy Terry Crews Said So – Terry Crews helped introduce new Old Spice Shave Gel last year, so he knows what he’s talking about. He also looks pretty intimidating with his shirt off.
  • First Day of Spring (March 20) – It’s time for guys to hibernate those nasty winter beards.
  • Beard Envy – With any new facial hair transplant comes the need for a new beard trimmer. Talk about taking advantage of a trend.

New Old Spice Electric Shavers and Trimmers:

  • Hair Clipper ($49.99) – Like a lawn mower for your hair with 8 adjustable settings.
  • Beard & Head Trimmer ($49.99) – Get your face and head shipshape with 12 adjustable settings for precisely trimmed beardstyles and hairstyles.
  • Wet & Dry Shave & Trim ($59.99) – This is the pocket knife of shavers for your face. Shave, trim and define with one tool, in and out of the shower.
  • Shaver ($69.99) – Like 3 smooth barbers for your face, this shaver features a triple-action cutting system with twin foils that shave off stubble and an integrated cutter that shortens longer hairs.
  • Wet & Dry Shaver ($79.99) – Features triple-action cutting system that’s tough on hair and smooth on skin. Can be used on land or at sea (in the shower) with Old Spice shave gel.

    For more information on the new shavers, visit oldspice.com.

  

Product Review: Old Spice Re-Fresh Body Spray

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Ever since I saw the first Old Spice “Mom Song” video, I have been praying to my non-denominational Spray God every night, asking (begging) that one of the smell technicians at Old Spice reach out to me for a product review of their new Re-Fresh Body Spray. In the meantime, I used an old bottle of Fiji shower gel to feel like I was part of the movement, to show I was “down,” i.e. the way gang members have to “do dirt” to be accepted into a particular gang or sect. And it paid off.

Old Spice reached out, but just like in gang life, they wanted something from me.  Even though I killed that drifter (needlessly, as it turned out) to peg my “real-a-meter” into the red, what they really needed from me was to recruit more members who cover their members in body spray. After all, 67% of guys who use body spray aren’t using it correctly.

I blame AXE for the cavalier spray techniques that have been developed, because after those ads, you thought the only way to apply body spray was via Spray Cloud. I seriously didn’t think “too much” existed in the body spray vernacular.

Read the full review here.

  

Denver Broncos All-Pro Wes Welker talks Old Spice, Stingers and NOT Peyton Manning or Tom Brady

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Wes Welker is a player that any fan can relate to, which is what makes him such a great pitch-man for Old Spice and the new “Unnecessary Freshness” campaign. But when you look at Welker’s career and laundry list of  accomplishments, it becomes apparent that you are looking at the body of work befitting a future NFL Hall of Famer.

Two Super Bowl appearances as a cog in the most productive offense in NFL history. Five Pro Bowls. League leader in receptions three times.  Most seasons with 100+ receptions in NFL history (5). Most receptions in Patriots history.

Welker even holds the Dolphins’ all-time records for total kickoff returns, kickoff return yardage and total punt returns. Only one player in NFL history, Gale Sayers, had more all-purpose yards in his first three NFL seasons than Welker did with the Dolphins. Legendary NFL head coach Marty Schottenheimer has called cutting Welker from the Chargers in 2004 “the biggest mistake (he) ever made.”

I spoke to Wes about his career and his experience working with Old Spice.

Wes, how the hell are you?

Good, good everything is great.

Right off the bat, I’m not going to ask you any questions about comparing Tom Brady and Peyton Manning, okay?

Okay, (laughing) sounds great man. I’ve had so many of those lately it’s almost normal.

You’ve played under some of the most noteworthy coaches in football history: Marty Schottenheimer, Nick Saban, Bill Belichick and now John Fox is in that pantheon too. Who did you learn the most from and whose style did you appreciate the most?

Oh man, I tell ya, I’ve learned so much from all of them. Marty, just how he was with the players and really getting g guys going, that being my first training camp, just how hard training camp was. And how tough it was, especially with an old school guy like him. It was really cool. There’s been a lot of great coaches along the line, but I think I’ve pulled something from all the coaches. From Belichick, I learned about preparation and the way he prepares his teams and the way he gets them ready is high up there. Coach Saban was along those same lines as well, definitely had some tough training camps down in Miami. And Coach Fox does a great job of keeping everyone in line and staying on top of everybody and gets the most out of everyone. It’s been cool to see all the different angles from all those coaches.

Read the full interview here.

For more information on the the official deodorant and body wash of the NFL, follow this link to the Old Spice Fresh Collection YouTube channel. Then, click here to enter for your chance to win a season’s worth of Old Spice Fresh Collection product and a Wes Welker autographed Broncos mini-helmet.

  

BarberShopBlog Interviews Dikembe Mutombo About Blocking Shawn Kemp, Ex-Wives and Old Spice Champion Scent

According to Mayan prophecy, the world is set to expire on December 21, 2012. With only 4 1/2 weeks (and counting) to the end of the world, Old Spice has recruited arguably the best defender of all-time – NBA legend and global ambassador Dikembe Mutombo – to save the planet from its impending peril!

In a new digital campaign launched last week promoting its Champion scent, “Dikembe Mutombo’s 4 1/2 Weeks to Save the World” is a real-time, embeddable digital video game.

Bullz-Eye: Tell us about the game. According to the site you have 4 1/2 weeks to save the world before the end of the Mayan calendar, correct?

Dikembe Mutombo: I team up with Old Spice to promote the computer game and we have to save the world in 4 1/2 weeks. Also to promote Champion scent from Old Spice. It’s a wonderful game for everybody to play.

Bullz-Eye: The concept is you’re going to defeat your rivals and save the world. Is there any way you could save everyone on Earth except for my ex-wife?

DM: (Laughing) We have to save the entire world. We’re going to save the world because the Mayan calendar says it will end in four and a half weeks. And we’re going to do our best to stay alive.

Read the full interview here.

  

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