It’s called Old Spice Youland , and it’s an original video game customized for every single person that plays it. By connecting to Facebook Connect, your face gets video game-ized, making you the hero of three totally different games, each with their own mechanics and story lines, pretty much guaranteeing that Old Spice Youland is the best game about you that’s ever been made. The game features new Hardest Working Collection and cameos from Terry Crews and Isaiah Mustafa.
And it doesn’t stop there…
Your friends become your allies and enemies. Even your location, age, interests, and workplace change aspects of the game to make it completely unique for you.
Here’s the trailer giving you a glimpse of what’s in store for you and your pixelated friends.
Old Spice Guy Isaiah Mustafa is more than a pretty face with a a tightly toned torso and a voice like butter. At one point, he was a actually a real dude — just like you.
After running track in high school, Mustafa decided to try football and ultimately walked-on at Arizona State University as a wide receiver. He played in the 1997 Rose Bowl and caught passes from quarterback Jake “The Snake” Plummer.
Post graduation in 1997, Mustafa played on the practice squads for the Tennessee Oilers, Oakland Raiders, Cleveland Browns, Seattle Seahawks and even played a season in NFL Europe for the Barcelona Dragons.
After football and prior to landing the “Old Spice Guy” gig, Mustafa owned and operated a restaurant in L.A., won $47,000 on game show The Weakest Link, and landed acting roles for shows on NBC, ABC, USA Network and The CW.
We spoke to Isaiah just prior to the kickoff of Old Spice’s year-long partnership with Tough Mudder at Glen Helen Raceway in San Bernardino, where he and thousands of athletes took on a grueling 10+ mile obstacle course.
On his workout routine:
“I workout every day and each day I do a specific muscle. I like to lift weights whenever I can, but if I can’t do that I have a workout system devised by Ross Dickerson who I follow on Instagram. It’s some plyometrics, but really a mix of a lot of things. I also play ice hockey five nights a week, so that is where I get my cardio.
On his diet:
“I am a big proponent of intermittent fasting, which Terry Crews got me into. I don’t eat anything in the morning, other than a pot of Bulletproof Coffee, until three o’clock. From three o’clock in the afternoon until 11 o’clock in the evening, I eat all of my food for the day. I usually eat a lot of grains, vegetables and fruit, and fish.”
On his smoother than velvet vocal styling:
“I wanted it to be a mix of James Brolin, Billy Dee Williams, Adam West and Ron Burgundy. So far, I think I’m pulling it off.”
On The Hardest Working Collection and his relationship with Bob Giovanni:
“Bob Giovanni and I have a great relationship. A working relationship that is. You know, as in the The Hardest Working Collection. See what I did there?”
On being the Old Spice Guy:
“Before I was the Old Spice Guy, I wasn’t the Old Spice Guy and nobody was paying attention. So being the Old Spice Guy is fine by me!”
We’ve partnered with Old Spice to give you a chance to win your own Hardest Working toolkit, featuring a collection of scents so powerful, so masculine, we almost didn’t want to share it with you!
In this Old Spice toolbox, you’ll find one of each Hardest Working Collection product (Odor Blocker and Sweat Defense anti-perspirants, plus Dirt Destroyer body wash) to put you through the paces as you lead your legendary existence. Dig a bit deeper and you’ll also find:
• FREE entry into a 2016 Tough Mudder event to challenge the performance of the Hardest Working Collection
• An Old Spice T-shirt fit for Legendary Men
• A gift from Tough Mudder partner Merrell to keep more than your armpits dry
• An autographed photo from the product king himself, Bob Giovanni (as seen on Old Spice’s popular digital infomercials)
• Recognition of your Legendary status with a customizable trophy, as commemorated by Old Spice
The giveaway ends on April 20th, so don’t waste another second and enter today!
This week, for the first time ever, Old Spice Guys Terry Crews and Isaiah Mustafa joined forces at the Redbury Hotel in Hollywood to celebrate their popular “Make A Smellmitment” campaign and the grand finale commercial, which debuted yesterday on ESPN “SportsCenter.”
We spoke to Terry and Isaiah about getting over fears of smellmitment, picking up hot babes and their journey to Old Spice pitchmen.
Bullz-Eye: Terry and Isaiah, I feel like I am in an Old Spice sandwich!
Isaiah Mustafa: Is that good or bad?
BE: We’ll see! So far, so good though. Are you guys sitting there with your shirts off right now? Because every time I see you on TV, you are both shirtless.
Isaiah: No, not this time.
Terry Crews: I am completely shirtless underneath my clothes right now!
Read full interview here.
The Old Spice Robot burst onto the scene by expounding on the benefits of using Old Spice deodorant, body wash and shampoo together in the Old Spice “Smell Like a Man from Head to Toes” campaign.
Yesterday, Old Spice launched a brand new weekly sports internet talk show called “4th and Touchdown,” in which the Old Spice robot discusses an array of topics with some of the NFL’s most dynamic stars.
The online series launched yesterday with New Orleans Saints Quarterback Drew Brees in the chair opposite the Robot, answering some truly absurd and amazing questions only a mandroid could love.
Over the next four weeks, Old Spice will debut a new “4th and Touchdown” every Monday at 12pm ET on the brand’s YouTube and Facebook pages, where NFL fans can watch the Old Spice robot (attempt to) interview a different NFL player each week, including: Drew Brees (QB, New Orleans Saints), Earl Thomas (Safety, Seattle Seahawks), A.J. Green (WR, Cincinnati Bengals), and Jamaal Charles (RB, Kansas City Chiefs)
Here is a preview of what to expect: