The Old Spice Robot burst onto the scene by expounding on the benefits of using Old Spice deodorant, body wash and shampoo together in the Old Spice “Smell Like a Man from Head to Toes” campaign.
Yesterday, Old Spice launched a brand new weekly sports internet talk show called “4th and Touchdown,” in which the Old Spice robot discusses an array of topics with some of the NFL’s most dynamic stars.
The online series launched yesterday with New Orleans Saints Quarterback Drew Brees in the chair opposite the Robot, answering some truly absurd and amazing questions only a mandroid could love.
Over the next four weeks, Old Spice will debut a new “4th and Touchdown” every Monday at 12pm ET on the brand’s YouTube and Facebook pages, where NFL fans can watch the Old Spice robot (attempt to) interview a different NFL player each week, including: Drew Brees (QB, New Orleans Saints), Earl Thomas (Safety, Seattle Seahawks), A.J. Green (WR, Cincinnati Bengals), and Jamaal Charles (RB, Kansas City Chiefs)
Here is a preview of what to expect:
The Old Spice robot and Dallas Cowboys running back DeMarco Murray have joined forces to double team your body. Now, take it like a man.
Thanks to a partnership with Old Spice’s new “Mandroid” robot, Murray is entering 2014 brimming with “Smelf-Confidence.” We asked DeMarco about Old Spice, “RoboCop,” his career thus far and the upcoming Cowboys 2014 season.
Are you hanging out with the new Old Spice robot as we speak?
“No, but I wish I was; he’s my robotic friend. Later on, I get to hang out and have dinner with him. He’s still sleeping from last night.”
Well, according to these new ads, he picks up all the hot babes.
“He does! That’s the guy to be around.”
Speaking of robots, who would win in a fight between him, RoboCop and the Terminator?
“Old Spice robot man, of course.”
Entering week seven in 2011, you were second on the depth chart. You rush for a franchise record 253 yards in the game against the Rams, a game you didn’t even start. Talk about your progression from that performance to being named to the Pro Bowl in 2013.
“I was given the opportunity to play because a couple of guys got banged up. And I was fortunate to have the game that I had. I never thought in a million years that I’d ever have a day like that. But I knew my time would come, so I made sure I was prepared to make the next step. Once I got the opportunity, I never looked back.”
There’s a war going on that you may not even know about. We hear a lot about world events like missing Malaysian Airlines Flight 370, Syria and the Middle East. But one thing we don’t hear about is the overspraying epidemic that exists for 75% of guys.
Patriots All-Pro linebacker Jerod Mayo and Old Spice have teamed up to teach men how to scent responsibly and stop this epidemic the way Mayo stopped Ravens tight end Dennis Pitta in the 2013 AFC Championship.
“I’m actually on my way now to educate young guys at Boston University to teach them how to scent responsibly,” said Mayo, concern evident in his voice.
“They know how to drive responsibly, and do other things responsibly. It’s all about scenting responsibly in 2014. I’m very excited to help end the overspraying epidemic that’s happening now.”
One reason the problem has reached epidemic levels is ignorance; 68% of guys admit that no one had ever showed them how to apply body spray properly.
The first step is acceptance — realizing that you have an overspraying problem and then taking the necessary steps to move forward.
Mayo, Captain of the Patriots defense, is here to call out your defensive spray audible.
“There’s some rules you have to abide by. First off, it starts with a shower. You have to take a shower with your Old Spice gel. That helps gets the pores open so you can put on the Old Spice Refresh Body Spray. But the thing about Refresh is that you don’t need too much of it.”
Tags: Jerod Mayo, Jerod Mayo's Beard, Men's Body Spray, men's grooming, New England Patriots, NFL, old spice, Old Spice Refresh Body Spray, Overspraying Epidemic, Overspraying Epidemic Old Spice, Patriots, Patriots Jerod Mayo, Patriots Jerod Mayo and Old Spice
- Old Spice Guy Terry Crews Said So – Terry Crews helped introduce new Old Spice Shave Gel last year, so he knows what he’s talking about. He also looks pretty intimidating with his shirt off.
- First Day of Spring (March 20) – It’s time for guys to hibernate those nasty winter beards.
- Beard Envy – With any new facial hair transplant comes the need for a new beard trimmer. Talk about taking advantage of a trend.
New Old Spice Electric Shavers and Trimmers:
- Hair Clipper ($49.99) – Like a lawn mower for your hair with 8 adjustable settings.
- Beard & Head Trimmer ($49.99) – Get your face and head shipshape with 12 adjustable settings for precisely trimmed beardstyles and hairstyles.
- Wet & Dry Shave & Trim ($59.99) – This is the pocket knife of shavers for your face. Shave, trim and define with one tool, in and out of the shower.
- Shaver ($69.99) – Like 3 smooth barbers for your face, this shaver features a triple-action cutting system with twin foils that shave off stubble and an integrated cutter that shortens longer hairs.
- Wet & Dry Shaver ($79.99) – Features triple-action cutting system that’s tough on hair and smooth on skin. Can be used on land or at sea (in the shower) with Old Spice shave gel. For more information on the new shavers, visit oldspice.com.
Ever since I saw the first Old Spice “Mom Song” video, I have been praying to my non-denominational Spray God every night, asking (begging) that one of the smell technicians at Old Spice reach out to me for a product review of their new Re-Fresh Body Spray. In the meantime, I used an old bottle of Fiji shower gel to feel like I was part of the movement, to show I was “down,” i.e. the way gang members have to “do dirt” to be accepted into a particular gang or sect. And it paid off.
Old Spice reached out, but just like in gang life, they wanted something from me. Even though I killed that drifter (needlessly, as it turned out) to peg my “real-a-meter” into the red, what they really needed from me was to recruit more members who cover their members in body spray. After all, 67% of guys who use body spray aren’t using it correctly.
I blame AXE for the cavalier spray techniques that have been developed, because after those ads, you thought the only way to apply body spray was via Spray Cloud. I seriously didn’t think “too much” existed in the body spray vernacular.
Tags: axe, Believe in Your Smelf, Bod Body Spray, Dazed and Confused, Greg Jennings, Men's Body Spray, men's grooming, old spice, Old Spice Bowling, Old Spice Fresh Collection, Old Spice Mom Song, Old Spice Re-Fresh Body Spray, Product Review: Old Spice Re-Fresh Body Spray, Re-fresh Technology, Spray Cloud, super bowl, Unnecessary Freshness, Wes Welker