Ever since I saw the first Old Spice “Mom Song” video, I have been praying to my non-denominational Spray God every night, asking (begging) that one of the smell technicians at Old Spice reach out to me for a product review of their new Re-Fresh Body Spray. In the meantime, I used an old bottle of Fiji shower gel to feel like I was part of the movement, to show I was “down,” i.e. the way gang members have to “do dirt” to be accepted into a particular gang or sect. And it paid off.
Old Spice reached out, but just like in gang life, they wanted something from me. Even though I killed that drifter (needlessly, as it turned out) to peg my “real-a-meter” into the red, what they really needed from me was to recruit more members who cover their members in body spray. After all, 67% of guys who use body spray aren’t using it correctly.
I blame AXE for the cavalier spray techniques that have been developed, because after those ads, you thought the only way to apply body spray was via Spray Cloud. I seriously didn’t think “too much” existed in the body spray vernacular.
Tags: axe, Believe in Your Smelf, Bod Body Spray, Dazed and Confused, Greg Jennings, Men's Body Spray, men's grooming, old spice, Old Spice Bowling, Old Spice Fresh Collection, Old Spice Mom Song, Old Spice Re-Fresh Body Spray, Product Review: Old Spice Re-Fresh Body Spray, Re-fresh Technology, Spray Cloud, super bowl, Unnecessary Freshness, Wes Welker
Wes Welker is a player that any fan can relate to, which is what makes him such a great pitch-man for Old Spice and the new “Unnecessary Freshness” campaign. But when you look at Welker’s career and laundry list of accomplishments, it becomes apparent that you are looking at the body of work befitting a future NFL Hall of Famer.
Two Super Bowl appearances as a cog in the most productive offense in NFL history. Five Pro Bowls. League leader in receptions three times. Most seasons with 100+ receptions in NFL history (5). Most receptions in Patriots history.
Welker even holds the Dolphins’ all-time records for total kickoff returns, kickoff return yardage and total punt returns. Only one player in NFL history, Gale Sayers, had more all-purpose yards in his first three NFL seasons than Welker did with the Dolphins. Legendary NFL head coach Marty Schottenheimer has called cutting Welker from the Chargers in 2004 “the biggest mistake (he) ever made.”
I spoke to Wes about his career and his experience working with Old Spice.
Wes, how the hell are you?
Good, good everything is great.
Right off the bat, I’m not going to ask you any questions about comparing Tom Brady and Peyton Manning, okay?
Okay, (laughing) sounds great man. I’ve had so many of those lately it’s almost normal.
You’ve played under some of the most noteworthy coaches in football history: Marty Schottenheimer, Nick Saban, Bill Belichick and now John Fox is in that pantheon too. Who did you learn the most from and whose style did you appreciate the most?
Oh man, I tell ya, I’ve learned so much from all of them. Marty, just how he was with the players and really getting g guys going, that being my first training camp, just how hard training camp was. And how tough it was, especially with an old school guy like him. It was really cool. There’s been a lot of great coaches along the line, but I think I’ve pulled something from all the coaches. From Belichick, I learned about preparation and the way he prepares his teams and the way he gets them ready is high up there. Coach Saban was along those same lines as well, definitely had some tough training camps down in Miami. And Coach Fox does a great job of keeping everyone in line and staying on top of everybody and gets the most out of everyone. It’s been cool to see all the different angles from all those coaches.
For more information on the the official deodorant and body wash of the NFL, follow this link to the Old Spice Fresh Collection YouTube channel. Then, click here to enter for your chance to win a season’s worth of Old Spice Fresh Collection product and a Wes Welker autographed Broncos mini-helmet.
According to Mayan prophecy, the world is set to expire on December 21, 2012. With only 4 1/2 weeks (and counting) to the end of the world, Old Spice has recruited arguably the best defender of all-time – NBA legend and global ambassador Dikembe Mutombo – to save the planet from its impending peril!
Bullz-Eye: Tell us about the game. According to the site you have 4 1/2 weeks to save the world before the end of the Mayan calendar, correct?
Dikembe Mutombo: I team up with Old Spice to promote the computer game and we have to save the world in 4 1/2 weeks. Also to promote Champion scent from Old Spice. It’s a wonderful game for everybody to play.
Bullz-Eye: The concept is you’re going to defeat your rivals and save the world. Is there any way you could save everyone on Earth except for my ex-wife?
DM: (Laughing) We have to save the entire world. We’re going to save the world because the Mayan calendar says it will end in four and a half weeks. And we’re going to do our best to stay alive.
You’ve caught passes from obviously Aaron Rodgers and earlier in your career Brett Favre- who throws the ball harder?
I always have to tip my hat to Aaron simply because he is younger; I was with Brett in his latter stages. He has stories about guys with broken fingers on his resume, but when I was here definitely Aaron.
Who throws the more catchable ball? And what makes a ball more catchable?
They both throw the most catchable balls. And that said, NO Homo. But they both have balls that…I don’t even like to talk about it. They both throw a really good uh… (laughing) balls.
What’s the deal with Old Spice and how did you guys team up?
It’s all about the new Champion Scent and I was just working with Old Spice and the new ad campaign. There is more to come, but the first ad, me with my dog, just letting everybody know that if you believe in your “smelf”, anything can be possible. Your “smelf” is all about “smelf confidence” and making sure you can overcome anything getting the viewer and the fan to realize you can overcome any type of adverse situation if you use this Champion Scent from Old Spice.
Sometimes, “smelf-confidence” can be misplaced. Maybe it’s that booger you have hanging out of your nose that you’re unaware of, your wife that’s overly “friendly” to your homies on game day, or just that funk that emanates from your body that you’ve gotten so used to you don’t even notice anymore.
While Old Spice can’t help you with your incompetence, or your slutty wife, it can help you with your scent. The Old Spice Champion collection has an Offensive Odor game plan that breaks down as follows.
Still using a white bar with the word “Soap” imprinted on it for your body cleaning needs? If so, I bet you also drink beer out of a white can with the word “Beer” on it in black lettering. Time for an upgrade, my man. Luckily, Old Spice can help. Behold; the Old Spice Fresh Collection. Old Spice has taken all the thinking out of it for you. Just buy one of five exotic scents, apply liberally to your B-O-D and become a better man in minutes.
Old Spice is right in the mix of the fight against underarm odor with 4 targeted scents from their “Fresh Collection” of anti perspirants – deodorants. We had the chance to test Cyprus, Matterhorn, Fiji and Denali and I have to say they are all good scents that won’t offend guys out there with an overpowering fragrance (some of the competing products went overboard with too strong of an aroma that can be mistaken as a disinfectant). The protection from perspiration from Old Spice was there throughout the day and any underarm odor was kept at bay!
I found it amusing that all of the contaniers describe each scent using the word “Freedom”. Example: Denali – Smells like Wilderness, Open air and “Freedom.” Don’t get too caught up when Old Spice references “Freedom” as I really didn’t get that feeling from this product and I wasn’t anymore free than the day before. At the least I now know what “Freedom” smells like but don’t get too cocky thinking just because you now smell like “Freedom” that you are “free” to do as you please. Back to the product here….Old Spice produced good sticks for us guys’ and I plan on using them going forward.