Gatorade’s New “Fixation” Ad Featuring Kevin Durant and Dwyane Wade Released

In this Gatorade spot for it’s new product “Fixation”, Kevin Durant dreams that Dwyane Wade is swatting him at the rim in a tense situation, while across the country, D Wade is dreaming that “Durantula” is dunking on him in the exact same scenario.

So was it even a dream? And, is it possible that both scenarios actually took place, in a parallel reality where OKC beat the Heat in the 2012 NBA Finals and the Thunder are coming off of a loss to the Bulls, completing the second longest winning streak in NBA history?

In either reality, Gatorade’s “Fixation” is available for consumption, check it out here.


James Harden’s Beard Keys Thunder Victory

Yesterday, the Oklahoma City Thunder advanced to the Western Conference Finals with a 105-90 victory in game seven over the Memphis Grizzlies. As a key reserve and generally the Thunder’s first player of the bench, James Harden’s beard scored 17 points (most of it via four three pointers he nailed), collected four rebounds, had four steals. And in the process throughout the series, he made it cool to have a beard again. For everything that Brawny paper towels tried to do by replacing the iconic “Brawny Man” and limiting his beard, James Harden’s beard is single handedly reversing the trend.


Related Posts