Men get bored easily. No matter how good a grooming product is, and no matter how much we like it, we’re always looking for the newest, hottest thing. Maybe it’s the thrill of the hunt or the excitement of a new conquest, but Birchbox has built a one of a kind delivery system around man’s natural instinct to choose and then fall in love with many partners.
Birchbox was founded in 2010 and helps consumers discover the best beauty, grooming and lifestyle products through monthly deliveries of curated, deluxe samples that are tailored to their grooming likes and dislikes.
Each box includes a mix of products across categories – from makeup and hair, to skincare and body – plus lifestyle extras. An important trend in the evolution of retail for both brands and consumers lies in the discovery experience.
Here’s how it works: For $20 a month, Birchbox will send you a monthly care package of high-end grooming and lifestyle samples from top brands. The contents of the package are determined in part by your Grooming Profile that you fill out on the site.
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Sebamed first hit store shelves in the 1960s, which makes it about twice as old as Sabretooth, famous archenemy of X-Men character Wolverine. Maybe if Sabretooth used Sebamed, his pH levels wouldn’t be so out of whack and he wouldn’t be as vicious. He would at least have better skin.
The surface of the skin is covered with a hydrolipid film called the acid mantle that is slightly acidic (pH 5.5). The acid mantle is essential for supporting the barrier functions of the outermost layer of the skin, the stratum corneum. And you thought the acid mantle and stratum corneum were obstacles you encounter during the Tough Mudder.
“Acid mantle? Stratum corneum? What is all this stuff, Paul? The active ingredients in Sebamed sound like something straight out of X-Men. But it’s just another facet of aging, and as you age, you start to care about stuff you never thought you would. Like warranties, APRs and how rezoning of the local school district may impact what school your daughter attends. You also want to avoid crow’s feet and other examples of skin pushed to the limit without the intercession of a tender hand. And that is where the tender, caring, nurturing hand of Sebamed makes the difference, just like the tender hand of Professor Charles Francis Xavier aka Professor X.
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You’re 30 years old — you’re not seriously going to consider using Noxzema again, are you?
You’re a man now. And since you’re a man, your use of Noxzema should’ve gone the way of Teen Lines, Debbie Gibson and friendship bracelets… 20 years ago.
Don’t know what to use to moisturize that dried out piece of roast beef that looks like it’s seen the rise and fall of a million suns, AKA your face skin? Well, dummy, it’s not hard to figure out. If my neighbor Bill can figure it out, that means you can too.
Seventy nine percent of males still use holiday gifts they received in the past (seven years ago) according to a new survey from Braun, a leader in German engineering and high quality design since 1950. Looking for holiday shopping/grooming insight for upcoming articles?
The Braun holiday survey also revealed:
· Most (51 percent) men surveyed shave five to seven times per week
· Fifty-eight percent of men have received an electric shaver as a gift in the past
· Most (34 percent) men expect an electric shaver to last only three to four years
- Sixty-seven percent of respondents believe a smooth shave is likely to be the most popular facial hair style seven years from now, followed by the moustache (16 percent), goatee (16) and mutton chops (1 percent)
· Seventy-two percent of consumers are shopping for two to five men this holiday season
- Forty-three percent of respondents believe their father is the hardest male to shop for during the holidays, followed by friends (30 percent), brothers (19 percent) and grandfathers (8 percent)
To address the need for longer lasting gifts for males this holiday season, Braun offers Series 7. While most shavers last only a few years, Braun Series 7 is engineered to last seven, with dedicated teams of engineers and scientists putting Series 7 through more than 50 quality tests to simulate a five minute shave, seven days a week, for seven years. At the touch of a button, Braun’s Clean & Renewä innovation cleans, charges, lubricates and dries the shaver to maintain optimal cutting performance, while its features, including the Personalization Modes and OptiFoil™, help men to achieve Braun’s closest shave ever.
John Elway is starring in a new three part series for Dove Skincare products about “being comfortable in his own skin.”
The three different pieces cover his famous walk, “The Play” versus Cal and his atrocious dancing ability that he uses to embarrass his kids.
Even if you don’t like John Elway, these ads relaxed and cool, which I’m’ assuming is how Dove wants you to think you will feel after using their products.