The Old Spice robot and Dallas Cowboys running back DeMarco Murray have joined forces to double team your body. Now, take it like a man.
Thanks to a partnership with Old Spice’s new “Mandroid” robot, Murray is entering 2014 brimming with “Smelf-Confidence.” We asked DeMarco about Old Spice, “RoboCop,” his career thus far and the upcoming Cowboys 2014 season.
Are you hanging out with the new Old Spice robot as we speak?
“No, but I wish I was; he’s my robotic friend. Later on, I get to hang out and have dinner with him. He’s still sleeping from last night.”
Well, according to these new ads, he picks up all the hot babes.
“He does! That’s the guy to be around.”
Speaking of robots, who would win in a fight between him, RoboCop and the Terminator?
“Old Spice robot man, of course.”
Entering week seven in 2011, you were second on the depth chart. You rush for a franchise record 253 yards in the game against the Rams, a game you didn’t even start. Talk about your progression from that performance to being named to the Pro Bowl in 2013.
“I was given the opportunity to play because a couple of guys got banged up. And I was fortunate to have the game that I had. I never thought in a million years that I’d ever have a day like that. But I knew my time would come, so I made sure I was prepared to make the next step. Once I got the opportunity, I never looked back.”
Today, Braun unveiled its new branding campaign with the NFL and Seattle Seahawks Super Bowl champion quarterback, Russell Wilson.
The campaign, titled #FaceGreatness with Braun Confidence, was developed to encourage men to be confident, to chase their dreams, and to never give up on their quest to achieve greatness.
After leading the Seattle Seahawks to an impressive win in Super Bowl XLVIII, Russell Wilson is ready for another NFL season and wants men to know that achieving life-long dreams requires preparation and confidence.
For its latest campaign, Schick has taken a direct position against hipster douchebags. And I say it’s high time.
In recent years, the hipster population has exploded in the same way Ted Nugent says the deer population has, because there are no natural predators. Society has embraced these wayward idiots in tight pants with ironic tattoos, such as a flying toaster or a piece of pizza.
But now, Schick has positioned itself as a hipster predator. No, not this guy, but the thought of the original Predator hunting down hipster doofuses in major metropolitan areas the way he hunted down Danny Glover in Predator 2, does get me a little excited. Read the rest of this entry »
There’s a war going on that you may not even know about. We hear a lot about world events like missing Malaysian Airlines Flight 370, Syria and the Middle East. But one thing we don’t hear about is the overspraying epidemic that exists for 75% of guys.
Patriots All-Pro linebacker Jerod Mayo and Old Spice have teamed up to teach men how to scent responsibly and stop this epidemic the way Mayo stopped Ravens tight end Dennis Pitta in the 2013 AFC Championship.
“I’m actually on my way now to educate young guys at Boston University to teach them how to scent responsibly,” said Mayo, concern evident in his voice.
“They know how to drive responsibly, and do other things responsibly. It’s all about scenting responsibly in 2014. I’m very excited to help end the overspraying epidemic that’s happening now.”
One reason the problem has reached epidemic levels is ignorance; 68% of guys admit that no one had ever showed them how to apply body spray properly.
The first step is acceptance — realizing that you have an overspraying problem and then taking the necessary steps to move forward.
Mayo, Captain of the Patriots defense, is here to call out your defensive spray audible.
“There’s some rules you have to abide by. First off, it starts with a shower. You have to take a shower with your Old Spice gel. That helps gets the pores open so you can put on the Old Spice Refresh Body Spray. But the thing about Refresh is that you don’t need too much of it.”
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Men get bored easily. No matter how good a grooming product is, and no matter how much we like it, we’re always looking for the newest, hottest thing. Maybe it’s the thrill of the hunt or the excitement of a new conquest, but Birchbox has built a one of a kind delivery system around man’s natural instinct to choose and then fall in love with many partners.
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Each box includes a mix of products across categories – from makeup and hair, to skincare and body – plus lifestyle extras. An important trend in the evolution of retail for both brands and consumers lies in the discovery experience.
Here’s how it works: For $20 a month, Birchbox will send you a monthly care package of high-end grooming and lifestyle samples from top brands. The contents of the package are determined in part by your Grooming Profile that you fill out on the site.
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