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Men’s grooming becomes an enormous industry

grooming guy

The beauty industry is undergoing a paradigm shift lately. This is because more men are beginning to appreciate male-specific toiletries other than basic shaving and shampoo products. The male beauty industry is expanding all over the world. But the most notable countries where this trend is taking shape really fast includes the US, the UK, Germany, China, South Korea, and Brazil.

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New Video: Muggsy Bogues + AXE

AXE is highlighting the creative thinking guys do in the shower with the new AXE Shower Thoughts video series.

Starting today, fans can see the first of three AXE Shower Thoughts videos, which features pro basketball icon Muggsy Bogues showing there’s no one-size-fits-all approach to brilliance on the court.

In the subsequent videos, actor/musician/YouTube personality Chester See discovers that the tuba is the coolest instrument around, while Pretty Little Liars regular Brendan Robinson shows how standout style can make all the difference.

  

How to Shave: Schick Hydro barber Woody Donahue drops science in NYC

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I learned more about shaving from pro barber Woody Donahue in two hours than I had in 20-plus years of begrudgingly dragging a razor across my face. Donahue, the official Schick Hydro barber, set up shop at The Carlton Hotel in New York City and gave us the full treatment via hot towel shaves at a showcase event for the new Hydro5 and Edge Shave Gel.

Schick has made a concerted effort to be the most sensitive of razor companies. So sensitive, that in the past I have mused that the Hydro5 has all the sensitivity of a toddler petting a kitten on a pillow with a rainbow in the background, while listening to Richard Marx’s hit power ballad, “Hold Onto the Nights.”

If you’re like me prior to the event, you probably have no idea how great, and how necessary a full shave from a professional is. On top of being surprisingly relaxing (considering a dude has a razor at your jugular), a hot towel treatment at the start gently opens your pores and relaxes your skin.

Read the full article.

  

Beer Cage Of Facial Hair Wins National Beard And Moustache Championships

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This past weekend, the 6th annual National Beard and Moustache Championships, presented by the Traveler Beer Company, was held at Brooklyn’s King Theater. 300 beard and moustache groupies turned out from across the globe to compete in 18 categories.

But ONE MAN stole the show: veteran beardsman Eric Brooks donned a gigantic bird cage-style beard made entirely of the contestant’s facial hair — with a working cage door that opened up to allow him to chug an entire bottle of Illusive Traveler shandy, the National Beard and Moustache Championship sponsor product.

The Beer Cage was a nod to the above video “rumored” to have been staged in Los Angeles at The Groundlings improve stage in 1991, the same year Saddam decided to tangle with one general Norman Schwarzkopf Jr.

  

Suave Men Heritage Edition and Dale Earnhardt Jr. want you to be a man again

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If NASCAR legend Dale Earnhardt Jr. and his JR Motorsports teammate Regan Smith admit to doing it, then there’s no shame in admitting you have, too. So go ahead and unburden yourself – 80% of men have used their girlfriend, wife or spouse’s haircare products.

“We’re all guilty of getting lazy and grabbing whatever the girlfriend or wife is using,” admitted Earnhardt Jr., as he forced a room of roughly 40 men to confront a grim reality about themselves.

“And, you know, that stuff’s not made for men: It’s not made for your hair. Guys out there, stop being lazy. Get the haircare products for our hair and for our needs.”

The numbers are appalling. 70% of men are interested in their own personal style, yet only 20% actually use products made for men.

But Suave Men wants to change that. And they know that education leads to prevention, and ultimately, choices a man can be proud of.

The “Suave Men Heritage and Hair: A Discussion with the Icons of Speed and Style,” took place on the eve of the NASCAR XFINITY race in Brooklyn Park, Michigan.

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For the event, Suave converted a suite at Michigan International Speedway to the “Speed and Style Salon,” a 1930s-era replica barbershop. Hosting the event was famed NASCAR pit reporter Matt Yocum.

But at the steering wheel of this thrill ride into masculinity was Steve Ellsworth, Dale Earnhardt Sr.’s personal barber for over 20 years.

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Mr. Ellsworth gave a total of 15 haircuts, several shampoo jobs and unlimited tips about how to groom like a man. But what everyone wanted was insight into his relationship with the most famous #3 in all of motorsports, Dale Earnhardt Sr.

Read the full article here.

  

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