For its latest campaign, Schick has taken a direct position against hipster douchebags. And I say it’s high time.
In recent years, the hipster population has exploded in the same way Ted Nugent says the deer population has, because there are no natural predators. Society has embraced these wayward idiots in tight pants with ironic tattoos, such as a flying toaster or a piece of pizza.
But now, Schick has positioned itself as a hipster predator. No, not this guy, but the thought of the original Predator hunting down hipster doofuses in major metropolitan areas the way he hunted down Danny Glover in Predator 2, does get me a little excited. Read the rest of this entry »
There’s a war going on that you may not even know about. We hear a lot about world events like missing Malaysian Airlines Flight 370, Syria and the Middle East. But one thing we don’t hear about is the overspraying epidemic that exists for 75% of guys.
Patriots All-Pro linebacker Jerod Mayo and Old Spice have teamed up to teach men how to scent responsibly and stop this epidemic the way Mayo stopped Ravens tight end Dennis Pitta in the 2013 AFC Championship.
“I’m actually on my way now to educate young guys at Boston University to teach them how to scent responsibly,” said Mayo, concern evident in his voice.
“They know how to drive responsibly, and do other things responsibly. It’s all about scenting responsibly in 2014. I’m very excited to help end the overspraying epidemic that’s happening now.”
One reason the problem has reached epidemic levels is ignorance; 68% of guys admit that no one had ever showed them how to apply body spray properly.
The first step is acceptance — realizing that you have an overspraying problem and then taking the necessary steps to move forward.
Mayo, Captain of the Patriots defense, is here to call out your defensive spray audible.
“There’s some rules you have to abide by. First off, it starts with a shower. You have to take a shower with your Old Spice gel. That helps gets the pores open so you can put on the Old Spice Refresh Body Spray. But the thing about Refresh is that you don’t need too much of it.”
Tags: Jerod Mayo, Jerod Mayo's Beard, Men's Body Spray, men's grooming, New England Patriots, NFL, old spice, Old Spice Refresh Body Spray, Overspraying Epidemic, Overspraying Epidemic Old Spice, Patriots, Patriots Jerod Mayo, Patriots Jerod Mayo and Old Spice
Men get bored easily. No matter how good a grooming product is, and no matter how much we like it, we’re always looking for the newest, hottest thing. Maybe it’s the thrill of the hunt or the excitement of a new conquest, but Birchbox has built a one of a kind delivery system around man’s natural instinct to choose and then fall in love with many partners.
Birchbox was founded in 2010 and helps consumers discover the best beauty, grooming and lifestyle products through monthly deliveries of curated, deluxe samples that are tailored to their grooming likes and dislikes.
Each box includes a mix of products across categories – from makeup and hair, to skincare and body – plus lifestyle extras. An important trend in the evolution of retail for both brands and consumers lies in the discovery experience.
Here’s how it works: For $20 a month, Birchbox will send you a monthly care package of high-end grooming and lifestyle samples from top brands. The contents of the package are determined in part by your Grooming Profile that you fill out on the site.
Tags: Birchbox Man, Gentlemen's Brand Co., Hair Repair from Sachajuan Stockholm, men's face lotion, men's grooming, men's hair care, men's skin care, Product Review: Birchbox Man, Sachajuan Stockholm, The Gentlemen's Brand Co. Daily Regime 3 Pack
“Et tu, Brute?”
Who among us hasn’t been “betrayed” by our deodorant? Do we hold it accountable, or do we just live with it and blame ourselves?
In their quest for the perfect men’s deodorant, Brut really cranked the weirdness meter up to 11, as evidenced by the groundbreaking technique shown below:
The result? The most superior men’s deodorants ever created, embodied in two separate scents: Black Ice and Blue Wave.
I tried both and found them to be distinctly different. While both scents are subtle to your nostrils, Black Ice is a stronger scent, a little more forceful.
Blue Wave was barely even detectable, but it provided a crisp, fresh scent that lived up to the name Blue Wave, which made me think of the chick-centric surfing movie, Blue Crush.
Blue Wave is like Kate Bosworth’s character, Anne Marie. Free flowing and effective, but unsure about pursuing her dream of becoming a professional surfer over a pending relationship with NFL quarterback Matt Tollman in town for the Pro Bowl in Hawaii during the offseason.
Black Ice is the hardcore Eden, played by uber-babe Michelle Rodriguez. It’s rugged, rough and uncompromising, but still super hot and appealing in a completely different way.
Since Clint Dempsey and the U.S. Men’s National Soccer team were knocked out early in the World Cup four years ago in South Africa, he’s been on a mission to DO:MORE so he could ultimately IMPROVE and lead the team farther during this summer’s matches in Brazil.
To help tell his personal IMPROVE story, Degree Men enlisted the help of ‘Mad Men’ star and soccer fan, Jon Hamm, to direct the short film, “On The Move.”
Here’s a behind the scenes look featuring Hamm and Dempsey:
We spoke with Clint recently and asked the US Soccer captain 10 questions, here are a few choice cuts:
1. Talk about your partnership with Degree: DO MORE and how one lucky soccer fan can win a trip to Brazil in June to support you and the U.S. Men’s National Soccer Team.
Degree is working with soccer and promoting the game. And also they’ve got the new deodorant now out with Degree Motion Sense technology where the more you move the more protection you get. The cool thing about it the campaign is, if you go to degreesoccer.com, a fan can win a trip to Brazil to join us at the World Cup this summer, so that will be exciting.
2. Is scoring a goal the hardest thing to do in sports?
At times, it feels like that, but other times, it feels like luck is on your side. It is a great feeling. For me growing up, whether I scored a touchdown or hit a home run, or scored a goal, scoring a goal is the greatest feeling to me. It gave me such a rush you want to keep doing it over and over again. That’s the reason I love the game. I love that it’s continuous, there aren’t that many stoppages, and scoring a goal is why I fell in love with it.
3. What does it feel like to be the captain of the American team?
One, it puts more pressure on me to try to will the team on. At the same time, there are a lot of players on the team that have played in World Cups, and will be ready for that challenge. We have a lot of leaders on this team; not just myself. Michael Bradley, Tim Howard and plenty of others that have that experience and really helped the team out in tough times. We’re a team that’s in good hands and we’re looking forward to the challenge, and I’m excited about that opportunity.
Tags: Clint Dempsey, Clint Dempsey Interview, Clint Dempsey: On The Move, Degree, Degree Clinical Series, Degree DO:MORE, Degree Men, Degree Men Adrenaline Series, Degree Men Dry Protection, Jon Hamm, Jon Hamm Mad Men, mad men, Men's Deodorant, men's grooming, men's grooming trends, Team USA, US Soccer, world cup