Ever since I saw the first Old Spice “Mom Song” video, I have been praying to my non-denominational Spray God every night, asking (begging) that one of the smell technicians at Old Spice reach out to me for a product review of their new Re-Fresh Body Spray. In the meantime, I used an old bottle of Fiji shower gel to feel like I was part of the movement, to show I was “down,” i.e. the way gang members have to “do dirt” to be accepted into a particular gang or sect. And it paid off.
Old Spice reached out, but just like in gang life, they wanted something from me. Even though I killed that drifter (needlessly, as it turned out) to peg my “real-a-meter” into the red, what they really needed from me was to recruit more members who cover their members in body spray. After all, 67% of guys who use body spray aren’t using it correctly.
I blame AXE for the cavalier spray techniques that have been developed, because after those ads, you thought the only way to apply body spray was via Spray Cloud. I seriously didn’t think “too much” existed in the body spray vernacular.
Tags: axe, Believe in Your Smelf, Bod Body Spray, Dazed and Confused, Greg Jennings, Men's Body Spray, men's grooming, old spice, Old Spice Bowling, Old Spice Fresh Collection, Old Spice Mom Song, Old Spice Re-Fresh Body Spray, Product Review: Old Spice Re-Fresh Body Spray, Re-fresh Technology, Spray Cloud, super bowl, Unnecessary Freshness, Wes Welker
You’ve caught passes from obviously Aaron Rodgers and earlier in your career Brett Favre- who throws the ball harder?
I always have to tip my hat to Aaron simply because he is younger; I was with Brett in his latter stages. He has stories about guys with broken fingers on his resume, but when I was here definitely Aaron.
Who throws the more catchable ball? And what makes a ball more catchable?
They both throw the most catchable balls. And that said, NO Homo. But they both have balls that…I don’t even like to talk about it. They both throw a really good uh… (laughing) balls.
What’s the deal with Old Spice and how did you guys team up?
It’s all about the new Champion Scent and I was just working with Old Spice and the new ad campaign. There is more to come, but the first ad, me with my dog, just letting everybody know that if you believe in your “smelf”, anything can be possible. Your “smelf” is all about “smelf confidence” and making sure you can overcome anything getting the viewer and the fan to realize you can overcome any type of adverse situation if you use this Champion Scent from Old Spice.
Sometimes, “smelf-confidence” can be misplaced. Maybe it’s that booger you have hanging out of your nose that you’re unaware of, your wife that’s overly “friendly” to your homies on game day, or just that funk that emanates from your body that you’ve gotten so used to you don’t even notice anymore.
While Old Spice can’t help you with your incompetence, or your slutty wife, it can help you with your scent. The Old Spice Champion collection has an Offensive Odor game plan that breaks down as follows.