Like any small business, a barbershop’s success depends on many factors. Talent and hard work rank at the top, along with the ability to work well with customers. If you own a barbershop, you’re good at what you do and you love your work, you’ll probably do just fine.
Still, promoting your business is still important, and in today’s social media world you should be taking advantage of sites like Facebook and Twitter for promotional purposes. The key is letting your customer base be your marketing tool, and these social media sites make that possible. Of course you should consult with an expert in this area or do some research, but building out your “Likes” on a Facebook page for your barbershop for example can be a huge assets for your business.
Of course, old school tactics still work as well and can’t be ignored. Simple things like glossy brochures with full color printing can help attract new customers, and you can shop around online for the best prices like searching for print brochures at other stores on the web.
The key is finding the right balance for your business. So don’t just focus on the work. Put the time in to promote your business as well.
Terrell Brandon is more than just a former NBA star these days – he’s a barber. That’s right, Brandon opened up his own barber shop in the Portland neighborhood where he grew up. The name? Terrell Brandon’s Barber Shop.
Here’s what Brandon has to say about his shop, courtesy of ESPN:
Brandon spends five days a week at his shop, which he says reminds him of his days in the locker room.
“Guys can open up and say all types of things and walk straight out of the door and know it will not be repeated, no matter what,” Brandon said. “That’s how it is in the barbershop — it’s honest and guys can talk about sports, their ladies or politics. It’s good to see people enjoying themselves and being able to get a haircut too, but it’s the conversations we have that make me feel good.”
For more about Terrell Brandon’s latest endeavor, check out the article on ESPN.