Old Spice Guy Isaiah Mustafa is more than a pretty face with a a tightly toned torso and a voice like butter. At one point, he was a actually a real dude — just like you.
After running track in high school, Mustafa decided to try football and ultimately walked-on at Arizona State University as a wide receiver. He played in the 1997 Rose Bowl and caught passes from quarterback Jake “The Snake” Plummer.
Post graduation in 1997, Mustafa played on the practice squads for the Tennessee Oilers, Oakland Raiders, Cleveland Browns, Seattle Seahawks and even played a season in NFL Europe for the Barcelona Dragons.
After football and prior to landing the “Old Spice Guy” gig, Mustafa owned and operated a restaurant in L.A., won $47,000 on game show The Weakest Link, and landed acting roles for shows on NBC, ABC, USA Network and The CW.
We spoke to Isaiah just prior to the kickoff of Old Spice’s year-long partnership with Tough Mudder at Glen Helen Raceway in San Bernardino, where he and thousands of athletes took on a grueling 10+ mile obstacle course.
On his workout routine:
“I workout every day and each day I do a specific muscle. I like to lift weights whenever I can, but if I can’t do that I have a workout system devised bu BLANK who I follow on Instagram. It’s some plyometrics, but really a mix of a lot of things. I also play ice hockey five nights a week, so that is where I get my cardio.
On his diet:
“I am a big proponent of intermittent fasting, which Terry Crews got me into. I don’t eat anything in the morning, other than a pot of Bulletproof Coffee, until three o’clock. From three o’clock in the afternoon until 11 o’clock in the evening, I eat all of my food for the day. I usually eat a lot of grains, vegetables and fruit, and fish.”
On his smoother than velvet vocal styling:
“I wanted it to be a mix of James Brolin, Billy Dee Williams, Adam West and Ron Burgundy. So far, I think I’m pulling it off.”
On The Hardest Working Collection and his relationship with Bob Giovanni:
“Bob Giovanni and I have a great relationship. A working relationship that is. You know, as in the The Hardest Working Collection. See what I did there?”
On being the Old Spice Guy:
“Before I was the Old Spice Guy, I wasn’t the Old Spice Guy and nobody was paying attention. So being the Old Spice Guy is fine by me!”
AXE is highlighting the creative thinking guys do in the shower with the new AXE Shower Thoughts video series.
Starting today, fans can see the first of three AXE Shower Thoughts videos, which features pro basketball icon Muggsy Bogues showing there’s no one-size-fits-all approach to brilliance on the court.
In the subsequent videos, actor/musician/YouTube personality Chester See discovers that the tuba is the coolest instrument around, while Pretty Little Liars regular Brendan Robinson shows how standout style can make all the difference.
2016 NFL Hall of Fame nominee and pro football legend Terrell Owens has teamed up with Butterfinger to make the Super Bowl bolder than ever before with the Bolder Than Bold campaign by asking players to bring back the boldest moves on the field – the touchdown dances. Butterfinger has offered to cover up to $50,000 for fines that may be incurred by any player boldly celebrating in the endzone.
In the video above, we asked T.O. about his potential Hall of Fame induction, if he ever used HGH or PEDs, and his favorite endzone celebration.
This past Saturday, Aflac, in support of its official sponsorship of the Heisman Trophy, launched the first in a series of 4 videos with Heisman Trophy Winner, Herschel Walker. In each video, Herschel is interacting or teaching the Aflac Duck a few things about staying in shape and working out.
To us, no beer pitchman was ever as cool as Keith Stone, patron saint of Keystone Light and role model to many. “Always smooth,” Mr. Stone was never harried in his approach to the ladies, and always had an answer for everything, predicated on smoothness, just like Keystone Light.
How could you not love Keith Stone’s “Smooth Musings?” It still makes me long for the taste of a cool, freshly-cracked, crisp, spot-hitting, proprietary blend of awesome that Mr. Stone has been peddling for years, right now, here in the office.
This winter, Keystone Light has come up with the coolest reason to slam light beer that you’ve never thought of – The Hunt for the Great White Stone. Here’s how it works:
You buy an orange 30-pack of Keystone Light. Each one contains three styles of cans:
1) Standard orange hunting cans
2) Cans featuring white antlers
3) The Great White Stone
What is the Great White Stone? The Great White Stone is an elusive white can with the head of a deer buck on it that’s hiding in select orange packs of Keystone Light.
After you bag a Great White Stone, you can artfully mix your orange hunting cans and cans with white antlers to create your own legendary mount that even Keith Stone would be proud of.