If you grew up in the 1950s when the electric shaver was a relatively new technology, a fringe lifestyle choice, how would you feel about how electrics have evolved?
Because to me, the new Braun Series 5 Electric Shaver had everything I look for; it is the net result of 60-plus years of electric shaving “growth” and adaptation.
To find out, I sat down with a 62-year-old man and we went at each other, point/counterpoint style.
62-Year-Old Man Point:
I tried a standard head-on razor early in my shaving career. My beard is thin (I’ll never be confused with my ape-like college roommate affectionately known as “Brillo-Man”) and my skin, baby soft – in a word, sensitive. My dad had a razor like that, and who doesn’t want to imitate his dad? I found his type of shaving experience painful at best. Put simply, I was scared thanks to a painful experience years ago.
34-Year-Old Man Counterpoint:
The new Braun Series 5 Hi Tech 5090cc men’s shaver with “Intelligent Clean and Charge Station” is a far cry from the brutish “Dark Ages” era of shaving in the ’50s.
I opened the packaging and found a sleek head-on razor. I fired it up immediately and it sounded sophisticated – like the hum of a BMW. When I brought it to the underside of my chin, it was outstanding. The head can be moved 10 degrees in either direction for ease of reaching those hard spots. It was effective and not difficult to manipulate. Nothing to be afraid of, sir.
62-Year-Old Man Point:
I liked how easy it was to disassemble the Braun to clean. Popping the head off for cleaning was simple and it all snapped right back into place after. I was impressed because, back in my prime, you couldn’t take an electric apart to clean it.
34-Year-Old Man Counterpoint:
I told you you’d like it, you baby gorilla!
What I didn’t realize while it was happening in the 1980s and 90s, and even up until this year, was how successfully Public Enemy branded themselves in an era when “branding” wasn’t a buzzword or something that everyone was trying to build, bereft of skill as they may be.
Even today, if you blast Public Enemy in your office at what is considered more than a reasonable volume, it will likely be received as a “statement” of some kind, just like when you hear a commercial for the latest U2 album and know there must be a new Apple product out.
Iconic still today, sunglass company Arnette Eyewear launched a limited edition Public Enemy Collection as a part of both its “Uncommon Projects” initiative and the 25th Anniversary of the song, “Fight the Power.”
Built on the classic look of Arnette’s Witch Doctor frame, the glasses come with interchangeable black and white arms that feature the logo on one side and the classic “Public Enemy” name on the other.
The interchangeable arms and their coolness cannot be understated. When I was feeling a little lower key, yet still crisp, smooth and badass, I rocked the black arms. But when I felt vibrant, outgoing and flashy, the white arms absolutely killed it.
From the minute I pulled the shades out of the box, the quality was apparent. Sturdy and perfectly weighted, even though the arms are removable, you are not sacrificing quality for vanity or flexibility. The arms are solid and there is a special key you have to use to take them off.
But how do these glasses function “in the field?” I needed a suitable testing environment to really gauge the impact of these glasses. So, I took them with me on my trip to the town that Bud Light built, “Whatever, USA” and wore them for the entire weekend.
The Old Spice Robot burst onto the scene by expounding on the benefits of using Old Spice deodorant, body wash and shampoo together in the Old Spice “Smell Like a Man from Head to Toes” campaign.
Yesterday, Old Spice launched a brand new weekly sports internet talk show called “4th and Touchdown,” in which the Old Spice robot discusses an array of topics with some of the NFL’s most dynamic stars.
The online series launched yesterday with New Orleans Saints Quarterback Drew Brees in the chair opposite the Robot, answering some truly absurd and amazing questions only a mandroid could love.
Over the next four weeks, Old Spice will debut a new “4th and Touchdown” every Monday at 12pm ET on the brand’s YouTube and Facebook pages, where NFL fans can watch the Old Spice robot (attempt to) interview a different NFL player each week, including: Drew Brees (QB, New Orleans Saints), Earl Thomas (Safety, Seattle Seahawks), A.J. Green (WR, Cincinnati Bengals), and Jamaal Charles (RB, Kansas City Chiefs)
Here is a preview of what to expect:
For its latest campaign, Schick has taken a direct position against hipster douchebags. And I say it’s high time.
In recent years, the hipster population has exploded in the same way Ted Nugent says the deer population has, because there are no natural predators. Society has embraced these wayward idiots in tight pants with ironic tattoos, such as a flying toaster or a piece of pizza.
But now, Schick has positioned itself as a hipster predator. No, not this guy, but the thought of the original Predator hunting down hipster doofuses in major metropolitan areas the way he hunted down Danny Glover in Predator 2, does get me a little excited. Read the rest of this entry »
There’s a war going on that you may not even know about. We hear a lot about world events like missing Malaysian Airlines Flight 370, Syria and the Middle East. But one thing we don’t hear about is the overspraying epidemic that exists for 75% of guys.
Patriots All-Pro linebacker Jerod Mayo and Old Spice have teamed up to teach men how to scent responsibly and stop this epidemic the way Mayo stopped Ravens tight end Dennis Pitta in the 2013 AFC Championship.
“I’m actually on my way now to educate young guys at Boston University to teach them how to scent responsibly,” said Mayo, concern evident in his voice.
“They know how to drive responsibly, and do other things responsibly. It’s all about scenting responsibly in 2014. I’m very excited to help end the overspraying epidemic that’s happening now.”
One reason the problem has reached epidemic levels is ignorance; 68% of guys admit that no one had ever showed them how to apply body spray properly.
The first step is acceptance — realizing that you have an overspraying problem and then taking the necessary steps to move forward.
Mayo, Captain of the Patriots defense, is here to call out your defensive spray audible.
“There’s some rules you have to abide by. First off, it starts with a shower. You have to take a shower with your Old Spice gel. That helps gets the pores open so you can put on the Old Spice Refresh Body Spray. But the thing about Refresh is that you don’t need too much of it.”
Tags: Jerod Mayo, Jerod Mayo's Beard, Men's Body Spray, men's grooming, New England Patriots, NFL, old spice, Old Spice Refresh Body Spray, Overspraying Epidemic, Overspraying Epidemic Old Spice, Patriots, Patriots Jerod Mayo, Patriots Jerod Mayo and Old Spice