Here’s the scoop: For Super Bowl weekend, Bud Light took over the beautiful Hotel Palomar in downtown Phoenix, and directly across the street in a previously vacant lot, Bud Light paved over and built the House of Whatever. You’ve seen the commercial, but what was it like?
The highlight of day one was something “off menu” from the Bud Light festivities.
While getting hassled by overly aggressive security guards at the entrance as we attempted to enter the House, a familiar voice chimed in from behind us. “Excuse me, fellas.” We turned around and it was none other than NFL Hall of Famer Warren Sapp. Little did we know, the next 48 hours were essentially the requiem of Sapp’s media career, as he was busted for assaulting two prostitutes at the very same hotel two days later. RIP, Warren.
The first-ever Bud Light House of Whatever got the party started with unique “Up For Whatever” experiences, an unpredictable party and epic concerts. Inside the House, DJs spun from the top of a beached yacht, food trucks lined the interior, and a massive social media tree served as the epicenter of a kinetic forest. Bullz-Eye was on location to partake in whatever.
Here is what it was like when the House was thrown open:
Friday’s activities included:
- An unexpected delivery from Buffalo Bills head coach Rex Ryan, who gave partygoers a pep talk and arrived with plenty of Pizza Hut pizza.
- A variety of spontaneous activities, including Super Fry, where guests could have anything edible deep-fried for them by people dressed as super heroes; Brew U, which offered a ten-minute crash course on beer-making with Bud Light brewmasters; and the ultimate Pac-Man black-light arcade.
- Guests putting on animal masks as part of a party boat-themed concert with epic performances by Kongos and Nicki Minaj.
The best thing about the House of Whatever on night one, besides endless Bud Light, Warren Sapp’s inevitable demise, and meeting Riley from the Bud Light Pac Man Super Bowl commercial, were the bottomless quesadillas.
I literally ate my weight in them over the next two hours, then took a tremendous risk by piling a fish taco on top of it to end my night. Sometimes, you gotta roll the dice.
During the 1991 NBA Slam Dunk contest, Boston Celtics guard Dee Brown stole the show with a variety of dunks, most notably his no-look slam dunk to seal his victory. But even more notable than his dunks were the shoes he was wearing: Reebok Pumps.
At the most critical moments during the contest, prior to almost every dunk, Brown bent over and pumped up his shoes via the “Pump” feature on the tongue of his Reebok’s.
Check out Dee Brown pumping his shoes at 12:28:
For Reebok, it was a moment akin to Nike’s good fortune of Bo Jackson hitting a homerun during the 1989 Major League Baseball All-Star Game and the launch of the first TV ad for the “Bo Knows” campaign for his new cross-training shoes in the ensuing commercial.
Nobody had ever seen the Pump, but almost immediately, everybody had to have them.
Last weekend’s Sprite Slam Dunk Contest marked the 25th anniversary of Brown’s win and the launch of the iconic shoe. And as a part of Reebok’s new line of 2015 watches, Reebok is paying homage to its history with the Pump watch.
If you grew up in the 1950s when the electric shaver was a relatively new technology, a fringe lifestyle choice, how would you feel about how electrics have evolved?
Because to me, the new Braun Series 5 Electric Shaver had everything I look for; it is the net result of 60-plus years of electric shaving “growth” and adaptation.
To find out, I sat down with a 62-year-old man and we went at each other, point/counterpoint style.
62-Year-Old Man Point:
I tried a standard head-on razor early in my shaving career. My beard is thin (I’ll never be confused with my ape-like college roommate affectionately known as “Brillo-Man”) and my skin, baby soft – in a word, sensitive. My dad had a razor like that, and who doesn’t want to imitate his dad? I found his type of shaving experience painful at best. Put simply, I was scared thanks to a painful experience years ago.
34-Year-Old Man Counterpoint:
The new Braun Series 5 Hi Tech 5090cc men’s shaver with “Intelligent Clean and Charge Station” is a far cry from the brutish “Dark Ages” era of shaving in the ’50s.
I opened the packaging and found a sleek head-on razor. I fired it up immediately and it sounded sophisticated – like the hum of a BMW. When I brought it to the underside of my chin, it was outstanding. The head can be moved 10 degrees in either direction for ease of reaching those hard spots. It was effective and not difficult to manipulate. Nothing to be afraid of, sir.
62-Year-Old Man Point:
I liked how easy it was to disassemble the Braun to clean. Popping the head off for cleaning was simple and it all snapped right back into place after. I was impressed because, back in my prime, you couldn’t take an electric apart to clean it.
34-Year-Old Man Counterpoint:
I told you you’d like it, you baby gorilla!
What I didn’t realize while it was happening in the 1980s and 90s, and even up until this year, was how successfully Public Enemy branded themselves in an era when “branding” wasn’t a buzzword or something that everyone was trying to build, bereft of skill as they may be.
Even today, if you blast Public Enemy in your office at what is considered more than a reasonable volume, it will likely be received as a “statement” of some kind, just like when you hear a commercial for the latest U2 album and know there must be a new Apple product out.
Iconic still today, sunglass company Arnette Eyewear launched a limited edition Public Enemy Collection as a part of both its “Uncommon Projects” initiative and the 25th Anniversary of the song, “Fight the Power.”
Built on the classic look of Arnette’s Witch Doctor frame, the glasses come with interchangeable black and white arms that feature the logo on one side and the classic “Public Enemy” name on the other.
The interchangeable arms and their coolness cannot be understated. When I was feeling a little lower key, yet still crisp, smooth and badass, I rocked the black arms. But when I felt vibrant, outgoing and flashy, the white arms absolutely killed it.
From the minute I pulled the shades out of the box, the quality was apparent. Sturdy and perfectly weighted, even though the arms are removable, you are not sacrificing quality for vanity or flexibility. The arms are solid and there is a special key you have to use to take them off.
But how do these glasses function “in the field?” I needed a suitable testing environment to really gauge the impact of these glasses. So, I took them with me on my trip to the town that Bud Light built, “Whatever, USA” and wore them for the entire weekend.
The Old Spice Robot burst onto the scene by expounding on the benefits of using Old Spice deodorant, body wash and shampoo together in the Old Spice “Smell Like a Man from Head to Toes” campaign.
Yesterday, Old Spice launched a brand new weekly sports internet talk show called “4th and Touchdown,” in which the Old Spice robot discusses an array of topics with some of the NFL’s most dynamic stars.
The online series launched yesterday with New Orleans Saints Quarterback Drew Brees in the chair opposite the Robot, answering some truly absurd and amazing questions only a mandroid could love.
Over the next four weeks, Old Spice will debut a new “4th and Touchdown” every Monday at 12pm ET on the brand’s YouTube and Facebook pages, where NFL fans can watch the Old Spice robot (attempt to) interview a different NFL player each week, including: Drew Brees (QB, New Orleans Saints), Earl Thomas (Safety, Seattle Seahawks), A.J. Green (WR, Cincinnati Bengals), and Jamaal Charles (RB, Kansas City Chiefs)
Here is a preview of what to expect: