What I didn’t realize while it was happening in the 1980s and 90s, and even up until this year, was how successfully Public Enemy branded themselves in an era when “branding” wasn’t a buzzword or something that everyone was trying to build, bereft of skill as they may be.
Even today, if you blast Public Enemy in your office at what is considered more than a reasonable volume, it will likely be received as a “statement” of some kind, just like when you hear a commercial for the latest U2 album and know there must be a new Apple product out.
Iconic still today, sunglass company Arnette Eyewear launched a limited edition Public Enemy Collection as a part of both its “Uncommon Projects” initiative and the 25th Anniversary of the song, “Fight the Power.”
Built on the classic look of Arnette’s Witch Doctor frame, the glasses come with interchangeable black and white arms that feature the logo on one side and the classic “Public Enemy” name on the other.
The interchangeable arms and their coolness cannot be understated. When I was feeling a little lower key, yet still crisp, smooth and badass, I rocked the black arms. But when I felt vibrant, outgoing and flashy, the white arms absolutely killed it.
From the minute I pulled the shades out of the box, the quality was apparent. Sturdy and perfectly weighted, even though the arms are removable, you are not sacrificing quality for vanity or flexibility. The arms are solid and there is a special key you have to use to take them off.
But how do these glasses function “in the field?” I needed a suitable testing environment to really gauge the impact of these glasses. So, I took them with me on my trip to the town that Bud Light built, “Whatever, USA” and wore them for the entire weekend.
The Old Spice Robot burst onto the scene by expounding on the benefits of using Old Spice deodorant, body wash and shampoo together in the Old Spice “Smell Like a Man from Head to Toes” campaign.
Yesterday, Old Spice launched a brand new weekly sports internet talk show called “4th and Touchdown,” in which the Old Spice robot discusses an array of topics with some of the NFL’s most dynamic stars.
The online series launched yesterday with New Orleans Saints Quarterback Drew Brees in the chair opposite the Robot, answering some truly absurd and amazing questions only a mandroid could love.
Over the next four weeks, Old Spice will debut a new “4th and Touchdown” every Monday at 12pm ET on the brand’s YouTube and Facebook pages, where NFL fans can watch the Old Spice robot (attempt to) interview a different NFL player each week, including: Drew Brees (QB, New Orleans Saints), Earl Thomas (Safety, Seattle Seahawks), A.J. Green (WR, Cincinnati Bengals), and Jamaal Charles (RB, Kansas City Chiefs)
Here is a preview of what to expect:
For its latest campaign, Schick has taken a direct position against hipster douchebags. And I say it’s high time.
In recent years, the hipster population has exploded in the same way Ted Nugent says the deer population has, because there are no natural predators. Society has embraced these wayward idiots in tight pants with ironic tattoos, such as a flying toaster or a piece of pizza.
But now, Schick has positioned itself as a hipster predator. No, not this guy, but the thought of the original Predator hunting down hipster doofuses in major metropolitan areas the way he hunted down Danny Glover in Predator 2, does get me a little excited. Read the rest of this entry »
There’s a war going on that you may not even know about. We hear a lot about world events like missing Malaysian Airlines Flight 370, Syria and the Middle East. But one thing we don’t hear about is the overspraying epidemic that exists for 75% of guys.
Patriots All-Pro linebacker Jerod Mayo and Old Spice have teamed up to teach men how to scent responsibly and stop this epidemic the way Mayo stopped Ravens tight end Dennis Pitta in the 2013 AFC Championship.
“I’m actually on my way now to educate young guys at Boston University to teach them how to scent responsibly,” said Mayo, concern evident in his voice.
“They know how to drive responsibly, and do other things responsibly. It’s all about scenting responsibly in 2014. I’m very excited to help end the overspraying epidemic that’s happening now.”
One reason the problem has reached epidemic levels is ignorance; 68% of guys admit that no one had ever showed them how to apply body spray properly.
The first step is acceptance — realizing that you have an overspraying problem and then taking the necessary steps to move forward.
Mayo, Captain of the Patriots defense, is here to call out your defensive spray audible.
“There’s some rules you have to abide by. First off, it starts with a shower. You have to take a shower with your Old Spice gel. That helps gets the pores open so you can put on the Old Spice Refresh Body Spray. But the thing about Refresh is that you don’t need too much of it.”
Tags: Jerod Mayo, Jerod Mayo's Beard, Men's Body Spray, men's grooming, New England Patriots, NFL, old spice, Old Spice Refresh Body Spray, Overspraying Epidemic, Overspraying Epidemic Old Spice, Patriots, Patriots Jerod Mayo, Patriots Jerod Mayo and Old Spice
DirtSearch.org, a free background check that searches public, criminal, arrest, civil, speeding tickets and more, has just released the top 10 female gold digger names and the list puts Jennifer on top. For anybody who has ever known a Jennifer, this is no big surprise.
DirtSearch.org pulled data from over 2 million background searches and looked closely at the female names most often searched.
Out of that list, the names that come up most often in the top 10 are Jennifer, Jessica and Michelle, followed by Lisa and Ashley.
Here are the Top 10:
If you are dating a woman and are questioning if she has a shady past or are ais qualified ‘gold digger’ just after your bank account, here are ways to tell:
1. A sense of entitlement: She thinks she is a princess and has no long-term or short-term goals. Search her first name and last name anonymously on a background search site such as DirtSearch.org. Sites such as that one searches through online public records based on an algorithm and aggregates data across the internet to find what is listed online.
2. Trouble paying their bills: Gold diggers drop hints that they may be evicted or their car might be repossessed when instead they are buying $400 shoes and watches.
3. Age range: The girl is 30 years younger than you but tells you that she is 15 years younger.
4. She never pays for anything.
5. She is into expensive and lavish gifts. The girl asks you to pay for nails, hair and lavish trips.
6. They indulge in a pipe dream. She is constantly talking about becoming an actress or a model.
Check out DirtSearch.org by following this link.
Photo Credit: © Dmitri Mihhailov | Dreamstime.com