Today, Braun unveiled its new branding campaign with the NFL and Seattle Seahawks Super Bowl champion quarterback, Russell Wilson.
The campaign, titled #FaceGreatness with Braun Confidence, was developed to encourage men to be confident, to chase their dreams, and to never give up on their quest to achieve greatness.
After leading the Seattle Seahawks to an impressive win in Super Bowl XLVIII, Russell Wilson is ready for another NFL season and wants men to know that achieving life-long dreams requires preparation and confidence.
They bill themselves as the “original rock’n roll barbershop” and you can see from this video the culture is pretty cool. The key with any barber is getting a good haircut, but having a cool and fun vibe can also be important as well.
Carolina Panthers linebacker Luke Kuechly is the kind of impact player that NFL teams envision when they select a player in the top ten of the NFL Draft. Selected ninth overall in the 2012 NFL Draft, he was named Defensive Rookie of the Year that season and NFL Defensive Player of the Year in 2013.
What can he do for an encore in year three? Kuechly’s eyes are set on the Super Bowl. Kuechly’s old-school physical style and “Smelf-confidence” lends itself perfectly to a partnership with old-school icon Old Spice.
Talk about the partnership with Old Spice.
“I partnered up with them to talk about the hair product that came out earlier this year. There’s shampoos, conditioners, different gels. The biggest thing behind them is the simplicity to use the product. You can use it real quick and don’t have to take a whole lot of time. We use it quite a bit in the locker room. I passed it out to some of the linebackers and everybody is loving it right now.”
There’s a war going on that you may not even know about. We hear a lot about world events like missing Malaysian Airlines Flight 370, Syria and the Middle East. But one thing we don’t hear about is the overspraying epidemic that exists for 75% of guys.
Patriots All-Pro linebacker Jerod Mayo and Old Spice have teamed up to teach men how to scent responsibly and stop this epidemic the way Mayo stopped Ravens tight end Dennis Pitta in the 2013 AFC Championship.
“I’m actually on my way now to educate young guys at Boston University to teach them how to scent responsibly,” said Mayo, concern evident in his voice.
“They know how to drive responsibly, and do other things responsibly. It’s all about scenting responsibly in 2014. I’m very excited to help end the overspraying epidemic that’s happening now.”
One reason the problem has reached epidemic levels is ignorance; 68% of guys admit that no one had ever showed them how to apply body spray properly.
The first step is acceptance — realizing that you have an overspraying problem and then taking the necessary steps to move forward.
Mayo, Captain of the Patriots defense, is here to call out your defensive spray audible.
“There’s some rules you have to abide by. First off, it starts with a shower. You have to take a shower with your Old Spice gel. That helps gets the pores open so you can put on the Old Spice Refresh Body Spray. But the thing about Refresh is that you don’t need too much of it.”
Tags: Jerod Mayo, Jerod Mayo's Beard, Men's Body Spray, men's grooming, New England Patriots, NFL, old spice, Old Spice Refresh Body Spray, Overspraying Epidemic, Overspraying Epidemic Old Spice, Patriots, Patriots Jerod Mayo, Patriots Jerod Mayo and Old Spice
Men get bored easily. No matter how good a grooming product is, and no matter how much we like it, we’re always looking for the newest, hottest thing. Maybe it’s the thrill of the hunt or the excitement of a new conquest, but Birchbox has built a one of a kind delivery system around man’s natural instinct to choose and then fall in love with many partners.
Birchbox was founded in 2010 and helps consumers discover the best beauty, grooming and lifestyle products through monthly deliveries of curated, deluxe samples that are tailored to their grooming likes and dislikes.
Each box includes a mix of products across categories – from makeup and hair, to skincare and body – plus lifestyle extras. An important trend in the evolution of retail for both brands and consumers lies in the discovery experience.
Here’s how it works: For $20 a month, Birchbox will send you a monthly care package of high-end grooming and lifestyle samples from top brands. The contents of the package are determined in part by your Grooming Profile that you fill out on the site.
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