In the first 15 minutes at the official after-party of the 2016 ESPYS, I shook Richard Sherman’s hand, met former Lakers’ player/coach Byron Scott and told him he got a raw deal after his recent firing, and got a selfie with former Detroit Pistons “bad boy” John Salley.
As part of the launch for two new spots for the new “Smell ‘Em Who’s Boss” campaign (and two new Old Spice Guys: Swagger Guy and Desperado Guy), Old Spice set me up with full access to the ESPYS and after party.
It’s called Old Spice Youland , and it’s an original video game customized for every single person that plays it. By connecting to Facebook Connect, your face gets video game-ized, making you the hero of three totally different games, each with their own mechanics and story lines, pretty much guaranteeing that Old Spice Youland is the best game about you that’s ever been made. The game features new Hardest Working Collection and cameos from Terry Crews and Isaiah Mustafa.
And it doesn’t stop there…
Your friends become your allies and enemies. Even your location, age, interests, and workplace change aspects of the game to make it completely unique for you.
Here’s the trailer giving you a glimpse of what’s in store for you and your pixelated friends.
Sometimes, you just have to “bro” for it and let the chips fall where they may. It’s in that spirit that “Chicago P.D.”’s Jesse Lee Soffer has teamed up with Harley-Davidson to create a series of pop-up motorcycle shares to give people a chance to check out the new stripped-down, agile Roadster firsthand.
In this video, we spoke with Soffer, aka Mighty Bro Young, about how many hot babes he has picked up on his Harley, playing “Call of Duty” with his bros, and his secret to scoring a date with non-Presidential daughter Sophia Bush.
For less than $7 a day, you can own a new Harley-Davidson Roadster motorcycle, which features a minimalist retro design and modern nimble performance made for urban environments.
Harley’s pop-up motorcycle shares are in Milwaukee, Los Angeles and Portland until May 20th. Everyone else can experience a Roadster at their local dealership. Visit www.h-d.com/roadster for details.
As the flowers are starting to die and candy is eaten, personal finance website finder.com has crunched the numbers and estimated Americans have spent $30.309 billion on Mother’s Day.
Below is a breakdown of how people used expensive purchases of largely meaningless, perishable goods to atone for a year of avoiding their mother’s phone calls:
· Americans spent on average $124 on their moms
· Sons were more generous, spending almost double than what daughters spent, at $177 on average compared to $97 respectively
· Millennials were the most generous for their moms, spending an average of $296 yesterday, compared to $137 by Generation X. Baby Boomers were the tightest, spending just $41 on their moms on average
· The biggest spenders were unsurprisingly those who earn between $175,000 and $200,000, showering mom with an average of $690 on gifts. The lower income end spent the least, with an average of $47 for earners on $10,000-$25,000
· Out of 37 states (13 states were excluded due to low sample sizes), Texans were the most generous, spending $248 on average on their moms. It was followed by New Yorkers, spending on average $225, then Washington ($210).
· The cheapest state was Oregon, spending on average $30 on their moms, followed by Wisconsin ($33) and Indiana ($34)
· Interestingly, Americans were more generous on Mother’s Day compared to Father’s Day, as they are planning to spend on average $84 on dads, worth a combined $20.485 billion (compared to $124 on mom or $30.308 billion combined)
(States that were included had a minimum of 40 respondents per state.)
Old Spice Guy Isaiah Mustafa is more than a pretty face with a a tightly toned torso and a voice like butter. At one point, he was a actually a real dude — just like you.
After running track in high school, Mustafa decided to try football and ultimately walked-on at Arizona State University as a wide receiver. He played in the 1997 Rose Bowl and caught passes from quarterback Jake “The Snake” Plummer.
Post graduation in 1997, Mustafa played on the practice squads for the Tennessee Oilers, Oakland Raiders, Cleveland Browns, Seattle Seahawks and even played a season in NFL Europe for the Barcelona Dragons.
After football and prior to landing the “Old Spice Guy” gig, Mustafa owned and operated a restaurant in L.A., won $47,000 on game show The Weakest Link, and landed acting roles for shows on NBC, ABC, USA Network and The CW.
We spoke to Isaiah just prior to the kickoff of Old Spice’s year-long partnership with Tough Mudder at Glen Helen Raceway in San Bernardino, where he and thousands of athletes took on a grueling 10+ mile obstacle course.
On his workout routine:
“I workout every day and each day I do a specific muscle. I like to lift weights whenever I can, but if I can’t do that I have a workout system devised by Ross Dickerson who I follow on Instagram. It’s some plyometrics, but really a mix of a lot of things. I also play ice hockey five nights a week, so that is where I get my cardio.
On his diet:
“I am a big proponent of intermittent fasting, which Terry Crews got me into. I don’t eat anything in the morning, other than a pot of Bulletproof Coffee, until three o’clock. From three o’clock in the afternoon until 11 o’clock in the evening, I eat all of my food for the day. I usually eat a lot of grains, vegetables and fruit, and fish.”
On his smoother than velvet vocal styling:
“I wanted it to be a mix of James Brolin, Billy Dee Williams, Adam West and Ron Burgundy. So far, I think I’m pulling it off.”
On The Hardest Working Collection and his relationship with Bob Giovanni:
“Bob Giovanni and I have a great relationship. A working relationship that is. You know, as in the The Hardest Working Collection. See what I did there?”
On being the Old Spice Guy:
“Before I was the Old Spice Guy, I wasn’t the Old Spice Guy and nobody was paying attention. So being the Old Spice Guy is fine by me!”