5 Questions: Old Spice Guy Isaiah Mustafa

Old Spice Guy Isaiah Mustafa helped Old Spice kick off its partnership with Tough Mudder as the official Men’s Body Wash and Anti-Perspirant/Deodorant of the rigorous obstacle course series on Saturday, Apr. 16, 2016 in San Bernardino, Calif., offering the perfect proving ground for guys to test the legendary performance of the new Old Spice Hardest Working Collection. (Photos Gilles Mingasson / AP for Old Spice)

Old Spice Guy Isaiah Mustafa is more than a pretty face with a a tightly toned torso and a voice like butter. At one point, he was a actually a real dude — just like you.

After running track in high school, Mustafa decided to try football and ultimately walked-on at Arizona State University as a wide receiver. He played in the 1997 Rose Bowl and caught passes from quarterback Jake “The Snake” Plummer.

Post graduation in 1997, Mustafa played on the practice squads for the Tennessee Oilers, Oakland Raiders, Cleveland Browns, Seattle Seahawks and even played a season in NFL Europe for the Barcelona Dragons.

After football and prior to landing the “Old Spice Guy” gig, Mustafa owned and operated a restaurant in L.A., won $47,000 on game show The Weakest Link, and landed acting roles for shows on NBC, ABC, USA Network and The CW.

We spoke to Isaiah just prior to the kickoff of Old Spice’s year-long partnership with Tough Mudder at Glen Helen Raceway in San Bernardino, where he and thousands of athletes took on a grueling 10+ mile obstacle course.

On his workout routine:

“I workout every day and each day I do a specific muscle. I like to lift weights whenever I can, but if I can’t do that I have a workout system devised bu BLANK who I follow on Instagram. It’s some plyometrics, but really a mix of a lot of things. I also play ice hockey five nights a week, so that is where I get my cardio.

On his diet:

“I am a big proponent of intermittent fasting, which Terry Crews got me into. I don’t eat anything in the morning, other than a pot of Bulletproof Coffee, until three o’clock. From three o’clock in the afternoon until 11 o’clock in the evening, I eat all of my food for the day. I usually eat a lot of grains, vegetables and fruit, and fish.”

On his smoother than velvet vocal styling:

“I wanted it to be a mix of James Brolin, Billy Dee Williams, Adam West and Ron Burgundy. So far, I think I’m pulling it off.”

On The Hardest Working Collection and his relationship with Bob Giovanni:

“Bob Giovanni and I have a great relationship. A working relationship that is. You know, as in the The Hardest Working Collection. See what I did there?”

On being the Old Spice Guy: 

“Before I was the Old Spice Guy, I wasn’t the Old Spice Guy and nobody was paying attention. So being the Old Spice Guy is fine by me!”

  

How to Shave: Schick Hydro barber Woody Donahue drops science in NYC

schick-hydro5-paul-eide

I learned more about shaving from pro barber Woody Donahue in two hours than I had in 20-plus years of begrudgingly dragging a razor across my face. Donahue, the official Schick Hydro barber, set up shop at The Carlton Hotel in New York City and gave us the full treatment via hot towel shaves at a showcase event for the new Hydro5 and Edge Shave Gel.

Schick has made a concerted effort to be the most sensitive of razor companies. So sensitive, that in the past I have mused that the Hydro5 has all the sensitivity of a toddler petting a kitten on a pillow with a rainbow in the background, while listening to Richard Marx’s hit power ballad, “Hold Onto the Nights.”

If you’re like me prior to the event, you probably have no idea how great, and how necessary a full shave from a professional is. On top of being surprisingly relaxing (considering a dude has a razor at your jugular), a hot towel treatment at the start gently opens your pores and relaxes your skin.

Read the full article.

  

#ThisBudsForYou – Budweiser Holiday Crate

Budweiser Crate

What says “Christmas” more than the famous Budweiser Clydesdales? The Budweiser Holiday Crate.

To celebrate the 139th holiday season of America’s No. 1 full-flavored lager, Budweiser is bringing back its limited-edition wooden crates. Available in select locations starting November 9, the crates include two pilsner glasses and 18 Budweiser bottles featuring the authentic, classic label from 1933 – the first label following the repeal of Prohibition. Elves sold separately.

Budweiser is releasing 60,000 crates this year (vs. 10,000 in 2014), each of which will be hand-made to mirror the original crates that were distributed by the Budweiser Clydesdales following the end of Prohibition.

Scored a crate? Share images of your Macro holiday celebrations on social media, using the hashtag #ThisBudsForYou.

  

Bag a Stone: Keystone Light’s “Hunt for the Great White Stone” with Chuck Testa

chuck-testa-keystone-light

To us, no beer pitchman was ever as cool as Keith Stone, patron saint of Keystone Light and role model to many. “Always smooth,” Mr. Stone was never harried in his approach to the ladies, and always had an answer for everything, predicated on smoothness, just like Keystone Light.

How could you not love Keith Stone’s “Smooth Musings?” It still makes me long for the taste of a cool, freshly-cracked, crisp, spot-hitting, proprietary blend of awesome that Mr. Stone has been peddling for years, right now, here in the office.

This winter, Keystone Light has come up with the coolest reason to slam light beer that you’ve never thought of – The Hunt for the Great White Stone. Here’s how it works:

You buy an orange 30-pack of Keystone Light. Each one contains three styles of cans:

1) Standard orange hunting cans
2) Cans featuring white antlers
3) The Great White Stone

What is the Great White Stone? The Great White Stone is an elusive white can with the head of a deer buck on it that’s hiding in select orange packs of Keystone Light.

After you bag a Great White Stone, you can artfully mix your orange hunting cans and cans with white antlers to create your own legendary mount that even Keith Stone would be proud of.

Read the full article.

  

Harley-Davidson Gift Guide Saves You From Yourself

harley-davidson-gift-guide

Suddenly, it’s December 1st and people expect things under that tree you erected after Thanksgiving. Christmas morning is just over three weeks away and you didn’t put all that energy into moving your children’s Elf on the Shelf dolls on a nightly/”morningly” basis for the last six month just to screw it up during the stretch run – it’s time to buy stuff for people. Harley-Davidson can help you, you boob.

This holiday season, Harley-Davidson rides to the rescue with the best gifts for the “baddest” on everyone’s list – whether they ride or not. Harley-Davidson’s holiday gift guide offers hundreds of unique items at a price-point for everyone.

Riding Lessons

The Harley-Davidson Riding Academy New Rider Course is more than just a motorcycle lesson; it’s the start of a new lifestyle. Offered at select Harley-Davidson dealers, the New Rider Course provides guidance from certified coaches to help get rookie riders comfortable on a motorcycle.

Apparel and Accessories

The Vintage Leather Bike Jacket is a modern piece inspired by the roots of rocker biker culture, which will bring unrivaled flare to your loved one’s wardrobe on and off the bike.

For woman riders and passengers, the Miss Enthusiast 3-in-1 Leather Jacket offers a contemporary take on an old-school biker look.

The Harley-Davidson Rocks Glasses and Logo Whiskey Stones are a stylish way to up your cocktail hour.

Show the non-rider on your list that staying warm this winter doesn’t have to mean sacrificing flair, with options for him, like the Windshielder Gauntlet Gloves, and her, such as the Lace Accent Hoodie.

The Ultimate Gift

Shift gears and give the ultimate gift of a lifetime. The new 2016 Harley-Davidson Sportster Iron 883 will help the rider in your life tear up the street with aggressive monochromatic style.

Check out the complete gift guide here: www.harley-davidson.com/shop/gifts

  

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