The beauty industry is undergoing a paradigm shift lately. This is because more men are beginning to appreciate male-specific toiletries other than basic shaving and shampoo products. The male beauty industry is expanding all over the world. But the most notable countries where this trend is taking shape really fast includes the US, the UK, Germany, China, South Korea, and Brazil.
Today only, @SchickHydro is taking to Twitter with the #HydroRescue contest – with the grand prize being a free trip with a friend to San Diego during Comic-Con! Runners up will also get their ideas designed by professional comic artists.
From 9am-9pm EST TODAY, guys are encouraged to tweet life’s irritations (getting stuck in traffic, having your phone battery die) with #HydroRescue and #Contest for a chance to win:
- All-expense-paid trip to San Diego with a friend during Comic-Con
- Meet & greet with actor Zachary Quinto (Star Trek, Heroes, American Horror Story)
- VIP treatment at the Schick Hydro Super Shave Shop and Hydration Station at Entertainment Weekly’s Con-X fan festival at Comic-Con
- Professional comic artist sketch of their submission, blown up into limited-edition posters given to fans throughout San Diego
- Famed artists creating the fan-submitted Robot Razor scenarios are Livio Ramondelli (Transformers, Teenage Mutant Ninja Turtles, and Star Wars) and Ryan Odagawa (Marvel)
Old Spice Guy Isaiah Mustafa is more than a pretty face with a a tightly toned torso and a voice like butter. At one point, he was a actually a real dude — just like you.
After running track in high school, Mustafa decided to try football and ultimately walked-on at Arizona State University as a wide receiver. He played in the 1997 Rose Bowl and caught passes from quarterback Jake “The Snake” Plummer.
Post graduation in 1997, Mustafa played on the practice squads for the Tennessee Oilers, Oakland Raiders, Cleveland Browns, Seattle Seahawks and even played a season in NFL Europe for the Barcelona Dragons.
After football and prior to landing the “Old Spice Guy” gig, Mustafa owned and operated a restaurant in L.A., won $47,000 on game show The Weakest Link, and landed acting roles for shows on NBC, ABC, USA Network and The CW.
We spoke to Isaiah just prior to the kickoff of Old Spice’s year-long partnership with Tough Mudder at Glen Helen Raceway in San Bernardino, where he and thousands of athletes took on a grueling 10+ mile obstacle course.
On his workout routine:
“I workout every day and each day I do a specific muscle. I like to lift weights whenever I can, but if I can’t do that I have a workout system devised by Ross Dickerson who I follow on Instagram. It’s some plyometrics, but really a mix of a lot of things. I also play ice hockey five nights a week, so that is where I get my cardio.
On his diet:
“I am a big proponent of intermittent fasting, which Terry Crews got me into. I don’t eat anything in the morning, other than a pot of Bulletproof Coffee, until three o’clock. From three o’clock in the afternoon until 11 o’clock in the evening, I eat all of my food for the day. I usually eat a lot of grains, vegetables and fruit, and fish.”
On his smoother than velvet vocal styling:
“I wanted it to be a mix of James Brolin, Billy Dee Williams, Adam West and Ron Burgundy. So far, I think I’m pulling it off.”
On The Hardest Working Collection and his relationship with Bob Giovanni:
“Bob Giovanni and I have a great relationship. A working relationship that is. You know, as in the The Hardest Working Collection. See what I did there?”
On being the Old Spice Guy:
“Before I was the Old Spice Guy, I wasn’t the Old Spice Guy and nobody was paying attention. So being the Old Spice Guy is fine by me!”
We’ve partnered with Old Spice to give you a chance to win your own Hardest Working toolkit, featuring a collection of scents so powerful, so masculine, we almost didn’t want to share it with you!
In this Old Spice toolbox, you’ll find one of each Hardest Working Collection product (Odor Blocker and Sweat Defense anti-perspirants, plus Dirt Destroyer body wash) to put you through the paces as you lead your legendary existence. Dig a bit deeper and you’ll also find:
• FREE entry into a 2016 Tough Mudder event to challenge the performance of the Hardest Working Collection
• An Old Spice T-shirt fit for Legendary Men
• A gift from Tough Mudder partner Merrell to keep more than your armpits dry
• An autographed photo from the product king himself, Bob Giovanni (as seen on Old Spice’s popular digital infomercials)
• Recognition of your Legendary status with a customizable trophy, as commemorated by Old Spice
The giveaway ends on April 20th, so don’t waste another second and enter today!
Schick Hydro shavers now have a more convenient way to restock their favorite Schick blades with the new Amazon Dash Button for Schick Hydro, launching today.
The new Amazon Dash Button for Schick Hydro offers a variety of different cartridge refills and Hydro Sensitive Shave Gel to fit everyday shaving and skincare needs, including the new Schick Hydro 5 in regular and sensitive SKUs, Schick Hydro 3, Schick Quattro® for Men, and a variety of disposable razors to choose from, including Xtreme3® disposable razors.
What is the Amazon Dash Button? It’s a Wi-Fi connected device that reorders your favorite product with the press of a button. Each Dash Button is paired with a product of your choice, which is selected during the set-up process. When you’re running low, simply press Dash Button—ensuring you never run out of your essentials again.
To learn more or to purchase an Amazon Dash Button for Schick Hydro, click here.