Suave Men Heritage Edition and Dale Earnhardt Jr. want you to be a man again

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If NASCAR legend Dale Earnhardt Jr. and his JR Motorsports teammate Regan Smith admit to doing it, then there’s no shame in admitting you have, too. So go ahead and unburden yourself – 80% of men have used their girlfriend, wife or spouse’s haircare products.

“We’re all guilty of getting lazy and grabbing whatever the girlfriend or wife is using,” admitted Earnhardt Jr., as he forced a room of roughly 40 men to confront a grim reality about themselves.

“And, you know, that stuff’s not made for men: It’s not made for your hair. Guys out there, stop being lazy. Get the haircare products for our hair and for our needs.”

The numbers are appalling. 70% of men are interested in their own personal style, yet only 20% actually use products made for men.

But Suave Men wants to change that. And they know that education leads to prevention, and ultimately, choices a man can be proud of.

The “Suave Men Heritage and Hair: A Discussion with the Icons of Speed and Style,” took place on the eve of the NASCAR XFINITY race in Brooklyn Park, Michigan.

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For the event, Suave converted a suite at Michigan International Speedway to the “Speed and Style Salon,” a 1930s-era replica barbershop. Hosting the event was famed NASCAR pit reporter Matt Yocum.

But at the steering wheel of this thrill ride into masculinity was Steve Ellsworth, Dale Earnhardt Sr.’s personal barber for over 20 years.

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Mr. Ellsworth gave a total of 15 haircuts, several shampoo jobs and unlimited tips about how to groom like a man. But what everyone wanted was insight into his relationship with the most famous #3 in all of motorsports, Dale Earnhardt Sr.

Read the full article here.

  

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