Axe “Guys and Girls” study shows the importance of good grooming

Most of us guys think we know it all when it comes to grooming and women. Wrong! There is no better way to learn about both subjects than a real live study. Good thing our friends at AXE are on the ball and these results are worth noting.

This AXE study was conducted with Guys and Girls at six major U.S. colleges and universities to learn what they thought about male grooming. In this study 261 guys were asked to shower with bar soap for one week and with AXE shower gel and the AXE detailer shower tool for one week (for all of you guys out there that don’t use AXE don’t get too nervous as no permanent damage is done just yet!).

Here are some of the results for all of the inquiring minds out there:

* 66% of girls surveyed felt that a guy who put more effort into their personal hygiene was sexy.

* A shower a day makes the girls want to play! 75% of the girls said they would only date a guy who showered daily.

* 81% of the girls said they’d be more willing to shower at a guys apartment if he had AXE Shower Gel in his shower (and not bar soap only). I can just see sales of AXE going gangbusters right now…..

* 90% of guys said they smelled better after using AXE Shower Gel.

* 88% of guys felt more confident in high pressure situations including presentations after showering with AXE.

* (This is the big one) While using AXE Shower Gel and the AXE Detailer Shower tool, guys were seven times more likely to hook up than guys who used bar soap alone.


Get a natural shave with Everblade

Everblade logo.We received some samples of pre shave gel, shave lather and after shave moisturizer from the folks at EverBlade. After using these products several times a few things stood out. 1) These products are really made from a natural preservative system without dyes, or alcohol and is chemical free. 2) You can tell all three products are of high quality and smell really good.

Knowing that this set is about as natural as you will find out there in shaving products combined with the fresh clean feeling you get your day off to a smart start! I really noticed how smooth and moisturized my face felt after finishing off my shave with the EverBlade after shave product.

Granted you will pay more for EverBlade than off the shelf shaving products at your drug store but if you are going for the natural shaving products and want to do your own thing you will probably be happy with your purchases.


601 Serie Box-Pressed Maduro (Blue) review

601 Serie Box-Pressed Maduro.Cigar guru Bob Hritsko has been puffing his way through the summer to bring you reviews of the best smokes to spend your lazy afternoons with. This time, he’s reviewed the 601 Serie Box-Pressed Maduro (Blue), a smooth, full-bodied cigar that’s the perfect end for a hot day.

From his review:

In the initial puffs, the cigar showed a black cherry, smoky flavor with an obvious peppery finish, but it did not take long to blend these flavors nicely, occasionally offering a vanilla and earthy tone. Certainly a rich, full-bodied smoke as you would expect with a Pepin cigar. The good news – I never felt overpowered by the cigar’s level of nicotine, something that Pepin cigars traditionally deliver a fair amount of. As I smoked through the halfway point, I found the peppery aftertaste subsiding enough to provide a great smoke! The ash, which tended to be mostly white, stayed intact through the halfway point, signifying a quality, well-made cigar.

The second half of the cigar showed more earthly flavors and a strong, espresso-like richness. I found the cigar to be nicely complex in flavor and aroma. With just the nub left, I did feel the cigar began to burn a little hot and tended get slightly harsh.

On the whole, sounds like a damn fine smoke. For more cigar reviews and news on our favorite vices, check out the Vices Channel at Bullz-Eye.


Brother, can you spare some style?

Keep up your grooming routine during tough times.

In tough economic times it can be hard to justify the kind of pampering you might be used to. You might be tempted to cut back, scrimping on products that are vital to a man’s daily routine. You don’t have to turn your back on a good grooming routine, though, and if you’re looking for work, you might even want to increase your grooming budget. Looking your best doesn’t have to break the bank, though.

Will Harris put it this way in his latest Gillette Pro series at the Bullz-Eye Blog:

…we’ve already discussed in a previous column about how guys tend to buy a razor and stick with it for the long haul, so just go ahead and invest in Gillette’s new Fusion ProGlide and get it over with. First and foremost, it proves an awesome shave, but more importantly in this instance, odds are that you won’t feel the urge to replace it until well after you’ve found gainful employment again. As for your shaving gel and any of the other products with which you prefer to pamper your face, start scouring the Sunday papers for coupons as well as fliers for sales at your neighborhood drug store or pharmacy. If you keep your eyes open, the odds of you having to pay full price for these amenities drop significantly.

For more tips on keeping your clean look through tight times, read the full article at the Bullz-Eye Blog.


Top 10 shaving mistakes

Shaving problems.From barber’s rash to razor burn, there are a whole list of things that can go wrong each and every time you shave. Here at Barbershop Blog we like to try to prevent those things, eliminate our mistakes, and come out of the bathroom looking sharp each and every day. has put together an incredibly helpful guide for the ten most common mistakes/problems a man may experience while shaving. What’s at number 7?

Blind spots:
It can be hard enough to mow the visible vegetation, but what about those hard-to-see spots like behind your jaw? Even the nooks and crannies underneath your nose and around your mouth are cause for concern. Using a shaver with a special trimming blade like the Gillette Fusion will help you reach the tough stuff. But your biggest weapon in the war against runaway hairs is time. Spend a minute or two to cross-check your handiwork.

Take a look at the rest and improve your daily shave at


A chat with Finbar McFall

Chat with Finbar McFall.

Finbar McFall certainly has one of the world’s more interesting names, but it suits his job as VP of marketing for Land Rover North America. Our publisher, Gerardo Orlando, had the opportunity in late May to speak with McFall about this iconic luxury brand, and ask about the challenges Land Rover and other car companies have faced over the past two years with the economic crisis.

Fortunately, people are buying cars again, and that’s great for Land Rover, the other car companies and the overall economy as well. If you’re thinking about a luxury vehicle or a rugged larger vehicle, check out the interview and hear from Finbar why a Land Rover or a Range Rover might be your best option.

Here’s a little excerpt:

BE: I guess I’ll finish then with how have things changed at the company now that you’re under Tata as opposed to Ford?

FM: Well you know from our perspective, our objectives, you know we’re here to sell cars and be profitable, that’s just the same. Under the ownership of Tata we have great support to go and get done what we need to do in this market. So it’s down to us whether we succeed or fail. You know we’ve got a great team here, very motivated, we all love working for the brand. So that’s just the same Gerardo, our mission to go out there and you know, from a marketing perspective increase awareness and desirability of our brands and our products, that’s the same. So we get our heads down and we’re getting the job done every day.

As always, you can find our latest auto news and reviews at the Bullz-Eye Cars channel.


Gillette Fusion ProSeries Thermal Face Scrub

Gillette Pro Series line.

When I was sent the new Fusion ProGlide Razor there was a small container included with the package. In a tube was the Gillette Fusion ProSeries Thermal Face Scrub and I didn’t know what to expect because I had not used a pre shave scrub before. Let me tell you first and foremost that this is one great product and all of us guys should treat ourselves to a better shave using this scrub. Once you apply this product it warms your entire face and quite frankly will relax you as well.

The thermal scrub also Clears away dirt and oil, clearing a path for the razor so you get a clean and seamless shave. Try it, use it and enjoy it!


Alternative Vacations

It’s easy for people to get stuck in a rut. There are a million different reasons why you get bogged down. There are stresses of your job, family, and just the grind of life’s mundane details. However, there comes a time when you need to shake things up and one of the best ways to do that is to take a trip a bit out of the ordinary. So instead of visiting one of the beautiful states in the U.S, do something different.

It’s always a good time to plan a backpacking trip through Europe. Europe has one of the richest histories of any continent. You can see ancient architecture as well as modern amenities and buildings alike. Backpacking can also be relatively cheap. There is so much vacation information on the Internet. You can enter into chat rooms and discussion boards about places to visit for cheap and places where meals and lodging can be only a few dollars a day. This could be the perfect getaway you are looking for.

If you have the time and the finances, then renting one of the gorgeous Holiday Villas in Spain makes a great way to enjoy a vacation. There is nothing better than experiencing a vacation like those who live there amongst the culture every day. Villas allow you the freedom to shop at the local market and cook the authentic food of Spain without having to spend a fortune at a restaurant. It’s an experience that will trump the traditional vacation as the memories and stories you will have to tell will last you a lifetime.

And if all else fails you can always pack up the car and take a road trip across the United States. Just like the poets and writers of the Beat Generation did years ago, you can experience America from behind the wheel and give yourself a break from the rut.


Unexpected Deals Online

Some of the best deals on earth reside in cyber space. This is true of all kinds of things. People know about the deals you can get on clothes, shoes, and power tools but what few people know is that the Internet has become the market place for everything and anything. Simply searching for the things you want can turn in amazing results on items you would have never expected. And the savings will absolutely blow your mind.

Everyone is looking for a great deal on a car but very few know how to achieve such a deal. The Internet is one of the best places to find a deal. There are millions of regular people like yourself that are looking to get rid of their cars for a number of reasons and from all over the country. You no longer have to shop at the local used car lot to find the best deals. You can see pictures, read reviews of the seller as well as the model of the car and some sights allow for virtual test drives. It can be the best place to find a deal.

International flights are getting cheaper and cheaper with the Internet. Taking flights to London
used to be something that would cost you an arm and a leg but nowadays buying a ticket to London is cheaper, as more agents are available to you so there becomes a very competitive price war for your business. You can go to a number of countries for half of what you used to pay. Just taking a few moments to search for them can save you big bucks.

The Internet grows as a market place for things you would not have expected and it’s going to save you a fortune.


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