Axe “Guys and Girls” study shows the importance of good grooming

Most of us guys think we know it all when it comes to grooming and women. Wrong! There is no better way to learn about both subjects than a real live study. Good thing our friends at AXE are on the ball and these results are worth noting.

This AXE study was conducted with Guys and Girls at six major U.S. colleges and universities to learn what they thought about male grooming. In this study 261 guys were asked to shower with bar soap for one week and with AXE shower gel and the AXE detailer shower tool for one week (for all of you guys out there that don’t use AXE don’t get too nervous as no permanent damage is done just yet!).

Here are some of the results for all of the inquiring minds out there:

* 66% of girls surveyed felt that a guy who put more effort into their personal hygiene was sexy.

* A shower a day makes the girls want to play! 75% of the girls said they would only date a guy who showered daily.

* 81% of the girls said they’d be more willing to shower at a guys apartment if he had AXE Shower Gel in his shower (and not bar soap only). I can just see sales of AXE going gangbusters right now…..

* 90% of guys said they smelled better after using AXE Shower Gel.

* 88% of guys felt more confident in high pressure situations including presentations after showering with AXE.

* (This is the big one) While using AXE Shower Gel and the AXE Detailer Shower tool, guys were seven times more likely to hook up than guys who used bar soap alone.


Get a natural shave with Everblade

Everblade logo.We received some samples of pre shave gel, shave lather and after shave moisturizer from the folks at EverBlade. After using these products several times a few things stood out. 1) These products are really made from a natural preservative system without dyes, or alcohol and is chemical free. 2) You can tell all three products are of high quality and smell really good.

Knowing that this set is about as natural as you will find out there in shaving products combined with the fresh clean feeling you get your day off to a smart start! I really noticed how smooth and moisturized my face felt after finishing off my shave with the EverBlade after shave product.

Granted you will pay more for EverBlade than off the shelf shaving products at your drug store but if you are going for the natural shaving products and want to do your own thing you will probably be happy with your purchases.


601 Serie Box-Pressed Maduro (Blue) review

601 Serie Box-Pressed Maduro.Cigar guru Bob Hritsko has been puffing his way through the summer to bring you reviews of the best smokes to spend your lazy afternoons with. This time, he’s reviewed the 601 Serie Box-Pressed Maduro (Blue), a smooth, full-bodied cigar that’s the perfect end for a hot day.

From his review:

In the initial puffs, the cigar showed a black cherry, smoky flavor with an obvious peppery finish, but it did not take long to blend these flavors nicely, occasionally offering a vanilla and earthy tone. Certainly a rich, full-bodied smoke as you would expect with a Pepin cigar. The good news – I never felt overpowered by the cigar’s level of nicotine, something that Pepin cigars traditionally deliver a fair amount of. As I smoked through the halfway point, I found the peppery aftertaste subsiding enough to provide a great smoke! The ash, which tended to be mostly white, stayed intact through the halfway point, signifying a quality, well-made cigar.

The second half of the cigar showed more earthly flavors and a strong, espresso-like richness. I found the cigar to be nicely complex in flavor and aroma. With just the nub left, I did feel the cigar began to burn a little hot and tended get slightly harsh.

On the whole, sounds like a damn fine smoke. For more cigar reviews and news on our favorite vices, check out the Vices Channel at Bullz-Eye.


Brother, can you spare some style?

Keep up your grooming routine during tough times.

In tough economic times it can be hard to justify the kind of pampering you might be used to. You might be tempted to cut back, scrimping on products that are vital to a man’s daily routine. You don’t have to turn your back on a good grooming routine, though, and if you’re looking for work, you might even want to increase your grooming budget. Looking your best doesn’t have to break the bank, though.

Will Harris put it this way in his latest Gillette Pro series at the Bullz-Eye Blog:

…we’ve already discussed in a previous column about how guys tend to buy a razor and stick with it for the long haul, so just go ahead and invest in Gillette’s new Fusion ProGlide and get it over with. First and foremost, it proves an awesome shave, but more importantly in this instance, odds are that you won’t feel the urge to replace it until well after you’ve found gainful employment again. As for your shaving gel and any of the other products with which you prefer to pamper your face, start scouring the Sunday papers for coupons as well as fliers for sales at your neighborhood drug store or pharmacy. If you keep your eyes open, the odds of you having to pay full price for these amenities drop significantly.

For more tips on keeping your clean look through tight times, read the full article at the Bullz-Eye Blog.


Top 10 shaving mistakes

Shaving problems.From barber’s rash to razor burn, there are a whole list of things that can go wrong each and every time you shave. Here at Barbershop Blog we like to try to prevent those things, eliminate our mistakes, and come out of the bathroom looking sharp each and every day. has put together an incredibly helpful guide for the ten most common mistakes/problems a man may experience while shaving. What’s at number 7?

Blind spots:
It can be hard enough to mow the visible vegetation, but what about those hard-to-see spots like behind your jaw? Even the nooks and crannies underneath your nose and around your mouth are cause for concern. Using a shaver with a special trimming blade like the Gillette Fusion will help you reach the tough stuff. But your biggest weapon in the war against runaway hairs is time. Spend a minute or two to cross-check your handiwork.

Take a look at the rest and improve your daily shave at


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